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Content Strategist

2 months ago

Burlington, Vermont, United States New Breed Full time
About the Role

We are seeking a highly skilled Content Strategist to join our Demand Services team at New Breed. As a key member of our team, you will be responsible for developing and executing content strategies that drive business outcomes and enhance our clients' online presence.

Key Responsibilities
  • Develop original content across various formats, leveraging AI tools for efficiency and SEO best practices.
  • Conduct SEO, keyword, and competitive research for content optimization and creation.
  • Contribute to content strategy meetings and workshops, providing data-backed recommendations to attract target personas and align content with marketing goals.
  • Collaborate with SMEs, partners, and internal experts to amplify key messages and improve content visibility and engagement using keyword research and persona development.
  • Demonstrate exemplary writing skills, maintaining client company-specific voices and tones while leveraging AI for inspiration and SEO optimization.
  • Stay updated on industry trends and customer challenges, utilizing SEO research to address customer needs strategically in content creation.
What You'll Achieve
  • Get to know your team and the broader Services team members.
  • Efficiently onboard and get up to speed on New Breed processes, deliverables, and planning templates.
  • Dig into our tech stack and get established with our platforms and applications.
  • Start developing and optimizing strategies for your client portfolio.
What We're Looking For
  • 1-3 years of top-notch technical writing and copyediting skills, including experience in technology, bioscience, and pharma.
  • Demonstrated experience developing SEO strategies, including keyword research and topic cluster development using tools such as SEMRush and AI.
  • Ability to identify high-potential segments and tailor messaging to resonate with them.
  • Proven ability to optimize content for search engines, enhance organic search rankings, and drive increased visibility.
  • Commitment to achieving measurable targets and motivated to exceed performance expectations.
About New Breed

New Breed combines the speed of a start-up, the strategic thinking of a consultancy, the creativity of an agency, and the technology of a digital marketing company all under one roof. We own the entire marketing and sales process on behalf of our clients from demand generation to closing the sale.

Through our inbound expertise, proprietary assets, and deeply integrated systems, we close the loop between buyers and the products they need. Join us and make a direct impact on some of the world's fastest-growing technology and software companies.

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