Brand Marketing Director
3 days ago
About the Company
">At Neurocrine Biosciences, we take pride in our strong, inclusive, and positive culture based on shared purpose and values. Our team is passionate about delivering life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders.
We are dedicated to discovering and developing innovative medicines that ease the burden of debilitating diseases and disorders. With a diverse portfolio and a robust pipeline, we pursue strategic imperatives to maximize brand potential.
Job Description
">This position will be responsible for driving patient marketing activities for INGREZZA (valbenazine) capsules in the US. The Director, Brand Marketing will lead the development, implementation, and execution of patient and caregiver marketing strategies to support brand objectives based on market knowledge, customer insights, and brand strategy.
The ideal candidate will work closely with stakeholders to drive execution of brand plans, ensuring strong cross-functional alignment and flawless execution of strategy and promotional tactics. They will be responsible for all elements of the promotional platform for patients and their loved ones.
Key Responsibilities
">- Lead the development and execution of an integrated consumer strategy and campaigns across all channels, including brand positioning, disease state education, concept design, and messaging.
- Develop and execute the brand's operational plan, including business planning activities, budgeting, strategy, and marketing communications.
- Serve as a subject matter expert for all patient marketing initiatives, including Direct-to-Consumer TV and media, creative production, performance updates, patient testimonials, and the patient journey.
- Media - TV and overall media strategy in partnership with digital.
- Creative production.
- Foster strong partnerships with Digital Marketing, Commercial Analytics, Corporate Communications, Patient Advocacy, the Promotional Review Committee, and other functions to ensure aligned objectives and implementation of brand strategies.
- Oversee the creation of all consumer-facing print, video, and digital materials.
- Understand key market trends and competitive environment to drive proactive strategies to maximize brand potential; leverage market insights and research to drive continuous improvement, growth, and strategic direction.
- Serve as patient marketing representative on Promotional Review Committee for brand. Ensure timely and efficient review of promotional materials and comply fully with all legal, regulatory, ethical, and company guidelines.
- Manage external agencies to ensure successful development and execution of marketing programs aligned with brand strategic imperatives.
- Foster a meaningful and collaborative relationship with Field Sales, representing the voice of the patient and ensuring strategic alignment between patient marketing initiatives and field goals.
- At all times, ensure compliance with all corporate policies, regulations, and laws.
- Select, develop, and evaluate personnel to ensure the efficient operation of the function.
- Other duties as assigned.
Requirements
">- BS/BA degree in scientific or business discipline and 15+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market. Experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
- Master's or MBA degree preferred and 13+ years of related experience OR PhD and 10+ years of related experience.
- Extensive previous managerial experiences also required.
- Recognized as an internal thought leader with extensive technical and business expertise within a strategic organization.
- Apply in-depth knowledge of own function, business/commercial/scientific expertise to solve critical issues successfully and innovatively.
- Evaluate key business/scientific challenges and complete complex, ambiguous initiatives having cross-functional impact.
- Deep consumer marketing expertise; TV media and production experience strongly preferred.
- High analytical acumen with the ability to translate complex data and insights into a clear and compelling story for leadership and cross-functional partners.
- Experienced people leader.
- Thorough understanding of the brand development process.
- Strong leadership attributes to generate commitment and constructively resolve issues.
- Must be comfortable leading teams in a fast-paced, consensus style environment; must operate cross-functionally in pursuit of business goals.
- Able to travel, up to 25%.
Estimated Salary: $188,400-$272,775 per year
">Neurocrine Biosciences is an EEO/AA/Disability/Vets employer. We are committed to building a diverse, equitable, and inclusive workplace, recognizing there are various ways to meet our requirements. We encourage you to apply even if your experience or qualifications don't line up exactly to what we have outlined in the job description.
The annual base salary offered is estimated to range from $188,400 to $272,775, depending on various factors such as primary work location, complexity, and responsibility of role. In addition to this, the position offers an annual bonus with a target of 35% of the earned base salary and eligibility to participate in our equity-based long-term incentive program. Benefits include a retirement savings plan (with company match), paid vacation, holiday, and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental, and vision coverage.
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