Marketing Director
3 weeks ago
As a highly skilled Marketing Director at Northwestern Mutual Portland, you will play a pivotal role in driving strategic marketing initiatives for our local Network Office (NO) and select financial advisors. This position involves managing and executing day-to-day marketing efforts, partnering with leadership to develop and execute firm-wide internal and external marketing events and campaigns, and helping the NO drive financial advisor productivity, revenue, and market presence through implementation of marketing strategies, tactics, and brand expansion efforts.
Key Responsibilities:
• Lead tactical execution of marketing plans for the agency and select subscriber advisor teams.
• Operate within guidelines of marketing budget; fully track and manage the marketing events budget.
• Research, organize, plan, execute, and facilitate small to large scale marketing events (approx. 2-3 per month).
• Execute procedural tracking and measuring of marketing programs impact and overall ROI.
• Provide support for local public relations, community involvement, advertising, and philanthropic efforts.
• Create and manage social media content for Managing Partner, Tom Stewart, and the NO social channels.
• Lead and execute creation of NO newsletter, the Pacific Pulse.
• Assist with marketing education and training for advisors and team members.
• Create graphics such as flyers, event invitations, social media posts, and other material as needed in Canva.
• Support Director of Marketing as needed with other marketing efforts and initiatives.
About You:
To succeed in this role, you should have 3-5 years of marketing experience, a Bachelor's degree in marketing or communications, and excellent analytical, written, and oral communication skills. You should be comfortable leading teams and individuals toward goals, utilizing interpersonal and problem-solving skills. Additionally, you should be highly detail-oriented and organized, with strong project management skills.
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