Content Marketing Strategist

4 hours ago


Greensboro NC USA, United States APEX Analytix Full time
About Us

At APEX Analytix, we're a team of lifelong innovators who have been consistently growing, profitable, and delivering the best procure-to-pay solutions to the world. We're the perfect balance of established company and start-up, offering a unique home for talented professionals.

The Role

We're seeking a creative and experienced Content Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, generates leads, and supports customer retention.

Key Responsibilities
  • Work cross-functionally with product marketing to create and support marketing content that bolsters SEO strategy goals.
  • Create high-quality, engaging content for various channels, including blog posts, whitepapers, case studies, eBooks, webinars, and social media.
  • Perform keyword research in coordination with our business objectives to optimize existing content and uncover new opportunities.
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals.
  • Individually research/write/post SEO-driven thought leadership content to rank for organic keywords.
  • Monitor and respond to industry trends to develop thought leadership content that is applicable to current events.
  • Manage the content calendar and ensure timely delivery of all content projects.
  • Analyze content performance metrics and adjust strategies as needed to improve results.
Requirements
  • Must have excellent writing, communication, and presentation skills with an ability to simplify messaging, articulate well, and overall tell a compelling and engaging story.
  • Proven ability to understand and simplify complex, technical topics for non-technical audiences.
  • Strong proficiency in PowerPoint, Excel, and/or G-suite.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in content marketing, preferably in a B2B SaaS environment.
  • Strong understanding of SEO and content optimization techniques.
  • Experience with content management systems (CMS) and marketing automation tools.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Excellent communication and collaboration skills.
  • Creative thinker with a passion for storytelling and content creation.
Benefits

At APEX Analytix, we know that our associates are the reason behind our successes. We truly value you as an associate and part of our professional family. Our goal is to offer the very best benefits possible to you and your loved ones. When it comes to benefits, whether for yourself or your family, the most important aspect is choice. And we get that. APEX Analytix offers competitive benefits for the countries that we serve, in addition to our initiative that encourages employees' growth in six key wellness areas: Emotional, Physical, Community, Financial, Social, and Intelligence.

With resources such as a strong Mentor Program, Internal Training Portal, plus Education, Tuition, and Certification Assistance, we provide tools for our associates to grow and develop.



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