Digital Marketing Coordinator

4 weeks ago

Carlsbad CA USA, United States Upper Deck Full time
Digital Marketing Coordinator Job Description

The Digital Marketing Coordinator will play a key role in supporting the Digital Marketing team in executing digital marketing initiatives and opportunities. This includes collaboration and execution of product support materials, social media content, advertising campaigns, website content, digital banners, email campaigns, product announcements, and digital assets.

Key Responsibilities:
  • Collaborate with the Digital Marketing Manager to ideate and execute digital marketing campaigns to support Upper Deck's paid digital campaigns for e-commerce platforms and teams.
  • Help develop omni-channel conversion campaigns to support Upper Deck products and programs, including platforms like Meta, X, TikTok, LinkedIn, Google, Programmatic, Display, OOH ads, and others.
  • Help facilitate asset ideation, creation, and execution, including internal and external approval processes.
  • Develop creative briefs and coordinate banners, ads, and other graphics.
  • Manage timelines for production of digital assets in Project Management Tool.
Additional Responsibilities:
  • Help execute email marketing content and coordination, including database growth, lead generation, and automated email journeys.
  • Coordinate contests and promotional sweepstakes programs, including obtaining legal approvals, acquiring and delivering sweepstakes prizes, coordinating related promotional events, and interfacing with sweepstakes winners.
  • Scheduling and developing email content to support product launches, campaigns, and programming, including creative, copy, and layout.
Requirements:
  • A bachelor's degree specializing in Marketing or Advertising, with relevant educational or work experience in Data Science, Data Visualization, or Business Analytics.
  • 3+ years of direct digital marketing experience at an advertising/marketing agency or for an in-house brand, with experience in both is a plus.
  • Portfolio of work and relevant case studies will be requested upon application process.
  • Experience with PowerPoint, Excel, Google Looker Studio, Google Analytics, Meta Business Manager, X Ads Manager, LinkedIn Ads, Programmatic Ads, and/or PowerBI or Tableau.
  • Experience with WordPress websites and/or Elementor plugins.
  • Experience managing or maintaining an email marketing platform and/or CRM.
Knowledge, Skills, and Abilities:
  • Research and analytical skills are a must.
  • Hands-on, energetic, and motivated self-starter, with the ability to perform duties under minimal supervision while exercising discretion and independent judgment.
  • Excellent organization and project management skills.
  • Outstanding professional written and oral communication skills.
  • Ability to manage multiple and changing priorities while adhering to deadlines.
  • Team player with excellent interpersonal skills.
  • Creative, problem solver, detail-oriented.
  • Solid working knowledge in all relevant social media platforms.
  • Professional demeanor and ability to interface with internal and external parties at all levels.

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