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Sales and Marketing Lead

2 months ago

Manchester, New Hampshire, United States Campbell Soup Company Full time
Job Summary

The Market Sales Lead will provide area support for the retail customer, business continuity, and field sales execution team. This role will drive retail engagement and Independent Distribution Partner (IDP) partnership while troubleshooting and owning the resolution of front-line issues.

Key Responsibilities

Retail Engagement (60%):

  • Monitor, measure, and ensure compliance with retailer expectations.
  • Develop and maintain strong relationships with retailer management by demonstrating sales business acumen and partnership.
  • Identify incremental and compression selling opportunities related to display and distribution and recommend such opportunities to IDPs for execution.
  • Adapt to retailer and market level conditions to drive business decisions and make recommendations that will improve sales performance.
  • Establish and maintain a high level of retailer engagement through store frequency visits and prioritization of retailer concerns.
  • Apply business acumen to resolve disputes with retailers.
  • Leverage sales technology and data to unlock retailer opportunities and properly respond to retailer ad hoc requests.
  • Create monthly retailer engagement plans, set weekly calendar to manage the plan, and adjust on a weekly basis based on changing retailer priorities.
  • Improve retailer satisfaction by troubleshooting product supply issues and selling-in point-of-sale promotional material.
  • Develop metrics to identify inefficiencies and areas for improvement within assigned market.
  • Assist with various aspects of pre-event, main event, and post-event execution.
  • Communicate distribution, merchandising, and promotion priorities against specific retailer targets in the market to cross-functional partners.
  • Support retailer expected service levels within the market.
  • Understand, communicate, and apply the variability and uniqueness for the retailer and shopper, as well as growth potential, in different market conditions across multiple classes of trade (Convenience, Mass, Grocery, and Drug, etc.).

IDP Engagement (35%):

  • Establish and maintain strong relationships with IDPs.
  • Ensure visible engagement and collaborate regularly with IDPs on problem-solving related to service delivery to retailers.
  • Effectively communicate specific retailer expectations and opportunities to IDPs.
  • Support ad-hoc IDP requests.
  • Provide professional in-the-moment conflict management and resolution with IDPs when issues arise.

Emergency Services (5%):

  • Coordinate with local Business Development Managers, Zone Sales Managers, Market Development Leads, and Warehouse teams to execute in-the-moment urgent tasks to respond to retailer demands.
  • Support with store resets based on retailer demand.
  • Provide emergency services for all retailers, primarily through temporary labor or seeking solutions with nearby IDPs or other third-party agencies.
  • Offer and, if requested, provide in-store support for promotional activity to meet retailer demands, following IDP authorization protocol.
Requirements

Key Qualifications:

  • Strong written and verbal communication skills.
  • Problem-solving skills.
  • Strong technical and analytical skills.
  • Advanced Microsoft skills, including Excel and PowerPoint.
  • Leadership skills.

Education:

  • Bachelor's degree required.

Experience:

  • 0-3 years of relevant experience.
Working Conditions

Travel as needed, both local and overnight. Must be able to relocate as required.

Physical Demands

While performing the duties of this job, the employee frequently is required to stand, walk, and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 35 pounds and occasionally lift and/or move up to 50 pounds. The employee is required to drive to stores, warehouses, and hubs within the market on a consistent basis.