Marketing Associate for Trade Initiatives
2 weeks ago
Position Overview
As a Marketing Associate focused on Trade Initiatives, your main responsibility will be to assist in the formulation and implementation of marketing strategies designed to enhance sales and profitability across specific retail channels or sectors. You will work in close collaboration with the Trade Marketing Manager, sales teams, and production departments to ensure that strategies are aligned with business goals and customer expectations.
Key Responsibilities
- Manage and execute all in-store promotions, digital point-of-sale materials, and other trade marketing initiatives to improve brand visibility, elevate awareness, accelerate sales performance, and strengthen relationships with retailers.
- Assist in the creation of marketing materials for both in-store and digital platforms.
- Proactively engage in retailer, distributor, or brand initiatives and events to drive sales and enhance market presence.
- Build and maintain strong partnerships with key retail stakeholders, distributors, and other relevant parties.
- Leverage IRI, Spins, and other market data sources to monitor and evaluate promotional effectiveness.
- Coordinate trade exhibitions and provide necessary support to the sales team during these events.
- Collaborate with the Account Management team to prepare data-driven category review presentations.
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