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Product Marketing Strategist

2 months ago

Woodland Hills, California, United States Feedonomics Full time
About Feedonomics:

Feedonomics operates as a Remote-First organization, specializing in the management of product feeds for ecommerce enterprises globally. Established in 2014, the company has garnered a solid reputation for its holistic approach to feed management, inclusive culture, and cutting-edge technological solutions.

Position: Product Marketing Manager

This role is pivotal in defining the market positioning of Feedonomics' offerings, crafting strategic messaging, and collaborating with diverse teams to drive revenue growth and establish a leadership presence in the industry.

Overview of the Marketing Team:

Be part of a team of innovative problem solvers at the intersection of technology and ecommerce. At Feedonomics, there are numerous opportunities to influence industry solutions and explore new avenues. Your creativity, innovation, and dedication to growth are greatly appreciated.

Key Responsibilities:
  • Serve as the authority on Feedonomics products, market dynamics, and competitive landscape to shape global go-to-market strategies and product narratives.
  • Track technological advancements and competitor actions to inform market positioning and product innovation.
  • Develop persuasive product messaging tailored for various audiences and communication channels.
  • Work closely with internal teams to ensure cohesive execution of marketing materials and campaigns.
  • Create marketing collateral and sales resources that effectively communicate Feedonomics' value proposition.
  • Implement training programs to educate both internal and external stakeholders on the value of Feedonomics.
  • Generate competitive intelligence resources and analyze market data to support business objectives.
  • Plan lead generation initiatives and enhance marketing programs to foster business expansion.
Qualifications:
  • Minimum of 5 years of experience in Product Marketing or related fields.
  • Proven track record in managing marketing programs and initiatives successfully.
  • Exceptional communication and teamwork skills.
  • Strong organizational and project management capabilities.
  • Experience in market research and competitive analysis.
  • Familiarity with ecommerce technology and demand generation strategies.
  • Knowledge of web analytics and marketing automation platforms.
  • Ability to interpret data and extract meaningful insights.
  • Flexibility to adapt to changing work environments.
  • Bachelor's degree in Marketing, Business, or a related discipline.
Employee Benefits:
  • Flexible remote work options.
  • Competitive salary structure.
  • Generous paid time off and comprehensive health insurance.
  • Retirement savings plans and family-oriented benefits.
  • Opportunities for professional growth and development.
  • Employee resource groups and team-building events.
  • Referral bonus incentives.
Compensation:

The anticipated salary range for this role is $100,000-$158,125 USD, with the final offer determined by the candidate's location, expertise, and qualifications.

Feedonomics prioritizes its employees and promotes a culture of community engagement through philanthropic initiatives, wellness programs, and diversity efforts.