Senior Product Marketing Manager, Retail Media Expert

3 days ago


Boston, Massachusetts, United States Mirakl Full time
About Mirakl

Mirakl is a pioneering company in the platform economy, empowering retail and B2B enterprises with cutting-edge technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

With a strong presence in 7 countries, Mirakl is recognized as a Great Place to Work company and trusted by 400+ industry-leading businesses worldwide, including Macy's, Decathlon, Kroger, Airbus, Toyota Material Handling, and Sonepar.

About the Role

We are seeking a creative, talented, and dynamic marketing leader with a passion for retail media, product marketing, market research, and launching market-defining technologies to be the product marketing expert for Mirakl Ads.

This is a strategic, high-impact role that will own product marketing for Mirakl Ads, working closely with the Mirakl Ads team to support the go-to-market strategy and other key initiatives.

Key Responsibilities
  • Develop clear and compelling messaging that differentiates Mirakl's retail media solutions in the market.
  • Understand and analyze the retail media landscape, including competitor offerings, market trends, and customer needs.
  • Collaborate with cross-functional teams to plan and execute launch strategies for new features and offerings.
  • Formulate and execute a comprehensive strategy for collaborating with partners (e.g., agencies) to enhance brand and market reach.
  • Craft high-quality marketing materials such as case studies, product sheets, white papers, and blog posts to support sales and marketing efforts.
  • Create and deliver sales and customer success enablement materials and content and presentations to support the sale and adoption of products and solutions to market.
  • Work collaboratively with growth and customer marketing functions to develop events and digital programs for demand generation.
Requirements
  • Bachelor degree, Master degree preferred.
  • Fluent in spoken and written English (French is a plus).
  • 5+ years experience in retail media marketing.
  • Experience of and understanding of eCommerce software.
  • Strong technical knowledge of cloud-based software products and enterprise sales go-to-market strategies.
  • Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences in simple, compelling English.
  • Strong internal communicator and collaborator.
  • Strong ability to collaborate with multiple teams like Sales, marketing and product.
About Us

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning.

If you're ready to join a hyper-growth company at the heart of digital transformation for the world's most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you're not an exact match.



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