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Social Media Marketing Manager

2 months ago

Boston, Massachusetts, United States Pearson Full time
Job Title: Social Media Marketing Manager

We are seeking a highly skilled Social Media Marketing Manager to join our team at Pearson. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive social media strategy that drives engagement, increases brand awareness, and positions Pearson as a thought leader in higher education.

Key Responsibilities:

  • Develop and implement a social media strategy that aligns with Pearson's business objectives
  • Manage and maintain Pearson's social media presence across multiple platforms, including LinkedIn, Twitter, and Instagram
  • Create and curate high-quality, engaging content that resonates with our target audience
  • Monitor and analyze social media metrics to optimize our strategy and improve performance
  • Collaborate with cross-functional teams to ensure consistency and alignment across all marketing channels

Requirements:

  • 3+ years of experience in social media marketing, with a focus on B2B brands
  • Proven track record of developing and executing successful social media campaigns
  • Excellent written and verbal communication skills
  • Strong analytical skills, with the ability to interpret data and make informed decisions
  • Experience with social media management tools, such as Sprinklr and Hootsuite

What We Offer:

  • A competitive salary and benefits package
  • The opportunity to work with a leading education company
  • A dynamic and supportive team environment
  • Professional development opportunities

How to Apply:

If you are a motivated and creative individual with a passion for social media marketing, please submit your application, including your resume and a cover letter, to [insert contact information].