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Digital Marketing Manager
2 months ago
We are seeking a highly skilled Digital Marketing Manager to support the execution and analysis of our digital marketing campaigns. This role is ideal for a professional with a solid foundation in digital marketing, strong analytical skills, and experience with advertising platforms.
Key Responsibilities- Develop and execute digital marketing campaigns across various channels, including affiliate marketing, programmatic & display, CTV, podcasting, and other upper funnel media testing channels.
- Support US search engine marketing campaigns and drive growth through testing (copy, creative, landing pages, and the like).
- Analyze marketing metrics to understand the relationship between marketing activities and financial outcomes, aiming to enhance profitability.
- Utilize advertising platforms such as Google Ads, Microsoft Ads, and affiliate marketing platforms to optimize campaign performance.
- Track, compile, and report on campaign metrics using relevant tools and platforms.
- Conduct keyword research and competitive analysis to enhance campaign strategies.
- Assist with budget management and reporting to ensure financial guidelines are met and ROI is maximized.
- Engage in A/B testing, analyze results, and suggest improvements to increase campaign effectiveness.
- Collaborate with the creative team to ensure timely and effective delivery of marketing materials.
- Stay updated on current digital marketing trends and apply this knowledge to refine campaign strategies.
- Monitor and manage affiliate marketing partnerships to ensure the success and profitability of campaigns.
- Work with marketing analytics to prepare detailed performance reports, emphasizing key analytics and actionable insights.
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related analytical field.
- 1-3 years of professional experience in digital marketing.
- Proficiency with advertising platforms such as Google Ads, Microsoft Ads, and affiliate marketing platforms.
- Excellent communication skills, both written and verbal.
- A proactive approach to learning, professional growth, and teamwork.
- Strong problem-solving skills and meticulous attention to detail.
- Flexible working hours and 28 vacation days.
- Employee Development Budget of $2,200 and 4 full training days per year.
- Access to Babbel for continuous learning.
- Company 401k contribution of 5%.
- Healthcare coverage contribution, including medical, dental, and vision.
- Commuter benefits and flexible working from home policy.
- Regular team events and yearly Summer and Winter Party.
