Senior Local Media Investment Strategist

3 weeks ago

New York, New York, United States PMX Full time
Job Overview

Company Overview:
Publicis Media Exchange (PMX) stands as the premier global media platform within Publicis Groupe. PMX excels in omnichannel activation, driving intelligent investment applications through scale, innovative marketplace strategies, and deep partnerships.

Position Summary:
As a Senior Associate at PMX, you will leverage your expertise in media investment to navigate the dynamic landscape of Local Media. This role is crucial in delivering tailored strategies that enhance client outcomes while minimizing inefficiencies. PMX integrates the strengths of our agency brands, including Collective, Spark, Starcom, and Zenith, to redefine Local Media.

Key Responsibilities:

  • Develop and implement effective advertising solutions tailored to specific local markets, focusing on low to mid-ranked and/or low to mid-complexity areas.
  • Manage project timelines and adhere to client specifications to meet performance metrics.
  • Oversee campaign performance analytics and ensure fulfillment of all agreements.
  • Build and maintain relationships with partners and vendors to enhance client value.
  • Gain in-depth knowledge of the unique characteristics of assigned markets to optimize client strategies.
  • Become proficient in leading local buying platforms and tools.
  • Collaborate with team members to share insights and foster professional development.
  • Receive comprehensive support from management to enhance your career trajectory.
  • Access extensive training resources to expand your advertising knowledge.
  • Explore opportunities for career advancement within the organization.

Qualifications:

  • Minimum of 1 year of experience in negotiating Local Video and/or Audio Investments.
  • Demonstrated attention to detail and strong analytical skills.
  • Familiarity with HMX, OX, and Prisma media platforms.
  • Solid understanding of local media metrics, including Nielsen and Comscore.

Additional Information:
At Publicis Groupe, we embrace the philosophy of "Viva La Différence," recognizing that our diverse identities strengthen our organization. We are committed to creating inclusive environments that support the growth and success of all talent.

Our comprehensive benefits package includes medical, dental, vision, disability coverage, 401K, and various family support programs, ensuring that our employees can thrive both personally and professionally.

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