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Media Strategist

2 months ago

New York, New York, United States Invisible North Full time
About the Role

We are seeking a highly skilled Media Strategist to join our team at Invisible North, a female-owned creative marketing agency headquartered in NYC with global reach. As a Media Strategist, you will play a key role in developing and executing custom media strategies to drive impact for our clients and build equity for their brands.

Key Responsibilities
  • Plan and buy across all media channels, including custom media partnerships
  • Monitor trends and opportunities throughout paid media environments and apply to strategies
  • Think strategically and proactively about client goals, developing RFPs, media plans, strategies, and market intelligence
  • Campaign management, including proofs, optimization recommendations, reporting, and wrap reports
  • Craft insights through data to assist in optimizations and future client campaigns
  • Work collaboratively with project teams, strategy & design department, hired contractors, agency teams, and clients
  • Manage all aspects of client investment, including media authorizations, Insertion Orders, Monthly Reconciliation, and Billing
  • Coordinate with legal and finance teams to ensure campaign elements are within legal guardrails, finance policies, and budget management
Requirements
  • A minimum of 3-4 years of industry experience in media planning & buying
  • Experience with media planning and buying tools
  • Previous work leading the strategy and execution of a variety of media programs
  • Experience with cross-channel strategy, including online video, display, social, and OOH
  • Experience with performance media a plus (including programmatic & paid social)
  • Passion for pop culture, consumer trends, and understanding audience behavior & consumption
  • Excellent written, verbal, and presentation skills
  • Be organized, creative, outgoing, solutions-oriented, and have a great work ethic and attitude
  • Work well in a fast-paced environment while managing up to Director; ability to work efficiently
  • Able to find ways to be flexible in order to execute programs alongside a team
  • Ability to successfully multitask, and take ownership on assigned projects
  • Strong relationship & negotiation skills with media partners, vendors, and measurement partners
  • Able to travel to project locations and the IN Office as needed (if remote)
  • Availability to work occasional weekends and evenings as needed for specific projects (and to be made up with compensatory time off)
Compensation

Hourly rate: $80-115/hr

*This is not a guarantee of compensation or salary, the final offer amount may vary based on factors including but not limited to experience and geographic location.

We acknowledge that in order to be a forward-thinking, culture-led agency, we must actively foster and uplift a multitude of perspectives, backgrounds, and ways of thinking within our team. We seek to work with those who are a culture add, not just a culture fit. We believe that the best ideas come from authenticity and that the unique passions, identities, and points of view of our team are what make us All IN.

IN is WBENC certified.

To apply, please submit your resume to and indicate Media Strategist in the subject heading.