Senior Marketing Leader for ServiceNow Technology Workflows

7 days ago


Santa Clara California, United States ServiceNow Full time
Job Description

We are seeking a seasoned marketing professional to lead the Technology Workflows product marketing team at ServiceNow.

**Key Responsibilities:**

  • Develop and execute a comprehensive product marketing strategy for Technology Workflows, including positioning, messaging, and go-to-market plans.
  • Partner with global marketing, product management, sales, and solution consulting teams to drive awareness and adoption of Technology Workflows.
  • Own the creation of strategic assets, such as demos, marketing videos, and web content, to support product launches and customer engagement.
  • Cultivate a broad set of customer stories across industries, use cases, and geographies to showcase the value customers are achieving with Technology Workflows.
  • Drive internal alignment with extended product and solution marketing teams to ensure a cohesive marketing strategy.

**Requirements:**

  • Proven experience in product marketing, with a strong track record of driving product adoption and revenue growth.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Strong understanding of the technology industry and the needs of CIOs, CISOs, and CTOs.
  • Ability to develop and execute a comprehensive marketing strategy, including positioning, messaging, and go-to-market plans.


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