Employee Benefits Sales Manager
4 days ago
The Employee Benefits Sales Manager is responsible for driving sales growth and managing a team of benefits sales professionals. This role involves developing and executing sales strategies for employee benefits products, managing client relationships, and collaborating with internal teams to ensure successful delivery of services. The manager will ensure the team meets revenue goals and provides tailored benefits solutions to clients.
Key Responsibilities:- Sales Strategy & Execution:
- Develop and implement sales strategies to drive new business and expand existing client relationships in the employee benefits space.
- Monitor sales performance and adjust strategies to meet or exceed revenue goals.
- Collaborate with marketing and product teams to design promotional campaigns and sales materials that support business development efforts.
- Team Leadership & Development:
- Lead, coach, and mentor a team of employee benefits sales representatives, ensuring they achieve individual and team sales targets.
- Conduct regular performance reviews, provide ongoing training, and implement best practices to enhance team effectiveness.
- Foster a high-performing, results-oriented sales culture that prioritizes client needs and long-term relationships.
- Client Relationship Management:
- Build and maintain strong relationships with key clients, brokers, and consultants to drive retention and expand business opportunities.
- Serve as the main point of contact for complex client needs, ensuring that clients receive personalized solutions and high levels of service.
- Conduct presentations and meetings with prospective and current clients to showcase the value of employee benefits offerings.
- Product & Market Knowledge:
- Stay up-to-date on industry trends, regulations, and competitive offerings in the employee benefits space, including health, retirement, wellness, and voluntary benefits.
- Train the sales team on product offerings, compliance issues, and value propositions to enhance their effectiveness in the field.
- Work closely with the product development team to ensure sales feedback is incorporated into new product designs.
- Sales Operations:
- Manage the sales pipeline, track performance metrics, and provide regular reports to senior leadership.
- Coordinate with underwriting, operations, and client service teams to ensure the smooth implementation of employee benefits programs.
- Handle negotiations with clients to close sales, including pricing and contract terms.
- Compliance & Reporting:
- Ensure all sales activities and client interactions comply with local, state, and federal regulations (e.g., ACA, HIPAA).
- Monitor and maintain accurate records of sales activities, client interactions, and contracts.
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of experience in employee benefits sales, with at least 2 years in a management or leadership role.
- Strong understanding of employee benefits products, including health, dental, vision, life, disability, retirement, and voluntary benefits.
- Proven track record of meeting or exceeding sales targets.
- Excellent communication, negotiation, and presentation skills.
- Experience managing a team of sales professionals and driving results.
- Licenses in Life and Health Insurance.
- Strong analytical skills and financial acumen to create value-based proposals.
- Familiarity with CRM systems and sales tracking tools.
- Professional certifications such as Certified Employee Benefit Specialist (CEBS) or a SHRM certification a plus.
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