Marketing Director Associate

3 weeks ago


Shelton, Connecticut, United States Discount School Supply Full time

Job Summary

The Associate Director of Marketing for Really Good Stuff is responsible for conceiving, developing, and implementing various marketing campaigns to transform and revitalize the RGS brand. This role involves collaborating closely with the Senior Vice President of Marketing to meet and exceed market demands and consumer expectations, focusing on sales and EBITDA improvements.

Key Responsibilities

  • Develop and implement strategies to enhance top-of-mind brand awareness among elementary school teachers and purchase decision-makers.
  • Drive larger portfolio trials to achieve Average Order Value (AoV) growth among public sector customers by implementing cohesive product marketing strategies.
  • Increase customer satisfaction by researching key drivers of satisfaction/loyalty and implementing initiatives to boost the Net Promoter Score (NPS).
  • Increase conversion rates on the RGS website by implementing specific AI-driven strategies and personalization.

Requirements

  • 5 years of brand and/or digital marketing experience with proven examples of top-line growth.
  • Strong grasp of current marketing tools and strategies, with a flair for innovation.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
  • Proficient in analytics software and data interpretation.
  • Excellent communication, interpersonal, and leadership skills, especially within a matrix organization.

Equal Employment Opportunity Statement

Really Good Stuff is an Equal Employment Opportunity (EEO) Employer. We are committed to providing equal employment opportunities to all employees, employment applicants, and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender, sex, pregnancy, gender identity or expression, sexual orientation, marital status, national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, physical or mental disability, or any other classification protected by applicable local, state, or federal laws.



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