Programmatic Account Specialist

4 weeks ago

New York, New York, United States Clear Channel Communications, Inc. Full time
Job Summary:

The Programmatic Account Specialist is a key role in Clear Channel Outdoor's industry-leading programmatic approach, responsible for supporting the day-to-day post-sale activity across our roadside & airport inventory footprints.

Key Responsibilities:
  • Participate in every aspect of the campaign lifecycle after a deal has closed, including campaign setup, activation, monitoring, optimization, and reporting.
  • Work closely with Programmatic Account Managers to service client needs around our Private Marketplace solution, pulling webcams, requesting beauty shots, developing recap reports, and solving billing issues.
  • Provide swift programmatic trafficking support to ensure maximum revenue potential, including creative trafficking for both open exchange activity and private deals.
  • Support the creation of project and campaign-level deliverables across internal and partner stakeholders.
  • Analyze results on a micro (campaign) and macro (business unit) level, understanding all in-house & partner platform UIs and reporting functions.
  • Provide hands-on assistance with ad implementation, creative issues & troubleshooting, ad tagging, third-party integrations, inventory and/or campaigns delivery discrepancies.
  • Actualize client spend in Salesforce.
  • Assist in updating CCO marketing materials.
Requirements:
  • Bachelor's degree in business, marketing, technology, or a related field preferred, or equivalent combination of education, training, experience, or military experience.
  • One (1) + years working across functions in the media agency, publisher, or OOH media-owner space in a media planning, media buying, or account management capacity is preferred.
  • One (1)+ year working in a programmatic-heavy or programmatic-centric role, working with ad technology (i.e., platforms, products, and monetization) and managing ad campaigns preferred.
  • Experience with OOH-specific ad tech like Vistar, Broadsign, etc. preferred.
Competencies:
  • Achievement Orientation: Focusing efforts on meeting challenges and achieving high-quality results consistent with the organization's goals.
  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively getting the message across.
  • Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
  • Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
  • Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.
Physical Demands:
  • The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands.
  • Employee must have the ability to see written documents and computer screens, and to adjust focus.
  • This job is performed in a temperature-controlled office environment.

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