Programmatic Account Specialist

4 weeks ago

New York, New York, United States Clear Channel Communications, Inc. Full time

Job Summary:

The Programmatic Account Specialist will support the day-to-day post-sale activity as part of Clear Channel Outdoor's industry-leading programmatic approach, across our roadside & airport inventory footprints. This role interfaces closely with the technology, ad operations, data & analytics, sales and sales support teams, and ensures that programmatic campaign spend is delivered effectively & at scale to help our team continue the growth track we're on.

Key Responsibilities:

  • Participate in every aspect of the campaign lifecycle after a deal has closed: campaign setup, activation, monitoring, optimization, and reporting.
  • Proactively work with Programmatic Account Managers to service client needs around our Private Marketplace solution: pulling webcams, requesting beauty shots, developing recap reports, solving billing issues, etc.
  • Provide swift programmatic trafficking support, to ensure we are maximizing our revenue potential; this includes creative trafficking for both open exchange activity and private deals.
  • Support in the creation of project and campaign-level deliverables across internal and partner stakeholders.
  • Support existing programmatic activity in conjunction with Programmatic Account Managers, analyzing results on a micro (campaign) and macro (business unit) level.
  • Understand all in-house & partner platform UIs and reporting functions; produce ad hoc reporting upon request.
  • Provide hands-on assistance with any escalations as they pertain to ad implementation, creative issues & troubleshooting, ad tagging, third party integrations, inventory and/or campaigns delivery discrepancies.
  • Actualize client spend in Salesforce.
  • Assist in updating CCO marketing materials.
  • Other projects & duties as assigned.

Requirements:

  • Bachelor's degree in business, Marketing, Technology, or related field preferred, or equivalent combination of education, training, experience, or military experience.
  • One (1) + years working across functions in the media agency, publisher or OOH media-owner space in a media planning, media buying, or account management capacity is preferred.
  • One (1)+ year working in a programmatic-heavy or programmatic-centric role, working with ad technology (i.e., platforms, products, and monetization) and managing ad campaigns preferred.
  • Experience with OOH-specific ad tech like Vistar, Broadsign, etc. preferred.

Competencies:

  • Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization's goals.
  • Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and effectively gets message across.
  • Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.
  • Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
  • Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.

Physical Demands:

  • Employee must have the ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands.
  • Employee must have the ability to see written documents and computer screens, and to adjust focus.
  • This job is performed in a temperature-controlled office environment.

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