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Marketing Manager

2 months ago

Philadelphia, Pennsylvania, United States InsideHigherEd Full time
Job Description

Job Summary:

The Marketing Manager will oversee the development and implementation of marketing strategies to promote the University's programs and services. This includes creating and disseminating marketing materials, managing social media presence, and analyzing marketing metrics to inform future marketing efforts.

Key Responsibilities:

  • Marketing Strategy: Develop and implement marketing strategies to promote the University's programs and services.
  • Marketing Materials: Create and disseminate marketing materials, including brochures, flyers, and website content.
  • Social Media: Manage the University's social media presence, including creating and scheduling posts, responding to comments and messages, and analyzing engagement metrics.
  • Marketing Metrics: Analyze marketing metrics to inform future marketing efforts, including website traffic, social media engagement, and lead generation.
  • Collaboration: Collaborate with cross-functional teams, including communications, admissions, and development, to ensure alignment and consistency in marketing efforts.
  • Project Management: Manage multiple projects simultaneously, prioritizing tasks and deadlines to meet marketing objectives.

Requirements:

  • Education: Bachelor's degree in Marketing, Communications, or related field.
  • Experience: 2+ years of experience in marketing, preferably in higher education.
  • Skills: Strong understanding of marketing principles and practices, including social media marketing, content marketing, and email marketing. Proficient in marketing software, including CRM and marketing automation tools.

What We Offer:

  • Competitive Salary: $37,220 - $50,000 annually.
  • Benefits: Comprehensive benefits package, including health, dental, and vision insurance, retirement plan, and paid time off.
  • Professional Development: Opportunities for professional growth and development, including training and education programs.