Customer Marketing Manager

3 days ago

Philadelphia, Pennsylvania, United States Essity Full time
About the Role

This is a unique opportunity to join Essity's Customer Marketing team as a Customer Marketing Manager. As a key member of the team, you will be responsible for driving sustainable growth with selected customers by delivering marketing activities and tools to support our business strategy.

Main Responsibilities:
  • Plan, implement, and co-execute commercial customer plans for selected regional strategic customers in alignment with BU Marketing and E-com strategy.
  • Enable local sales teams to support distributor partners during end-customer engagements, providing access to existing content, tools, best practices, and capabilities.
  • Develop and lead the implementation of customer marketing plans for select strategic customers, responsible for the associated budget to accelerate the Tork brand.
  • Establish and maintain marketing and merchandising relationships with strategic customers.
  • Monitor customers' overall product mix and recommend changes together with appointed Key Account Manager or Sales Lead.
  • Create and execute customer marketing campaigns (offline and online) and programs that drive customer engagement, advocacy, and sales development.
  • Secure development of customized co-branded sales support materials, customer catalogues, brochures, advertisements, as well as digital sales tools.
  • In conjunction with sales lead, ensure a robust ROI model is being implemented, including setting KPIs, evaluated, and followed up on with corrective actions.
  • SLT member representing the marketing community, securing communication between Marketing and Sales during different fora, one-room, and local meetings.
Requirements:
  • University degree or equivalent.
  • 7+ years' experience in sales, product & marketing management, and specifically customer marketing (offline and online), preferably with an international matrix organization.
  • Relevant (ideally B2B) business understanding.
  • Experience in running projects within an international marketing and sales organization.
  • Experienced in managing marketing budgets.
  • Excellent English language knowledge - written and verbal.
  • Ability to travel up to 20% of the time.
About Our DEI Culture

At Essity, we believe in the power of diversity, equity, and inclusion. We strive to create a workplace where everyone feels valued, respected, and empowered to contribute their best work. Our DEI culture is built on the foundation of our Beliefs & Behavior, which guide our actions and decisions every day.

What We Can Offer You

As a Customer Marketing Manager at Essity, you will have the opportunity to work with a talented team of professionals who share your passion for marketing and sales. We offer a competitive annual salary, annual incentive bonus, and benefits package, including health insurance, 401(k) matching, and employee discounts. You will also have the opportunity to develop your skills and advance your career in a dynamic and growing company.

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