Retail Marketing Manager

4 weeks ago


Philadelphia, Pennsylvania, United States Jones Lang LaSalle IP, Inc. Full time

Marketing Strategy and Implementation

The successful candidate will be responsible for developing and implementing a comprehensive marketing strategy to drive sales and revenue growth for the property. This will include creating and executing sales promotions, special events, and internal and external communication strategies to engage with tenants and drive individual store sales.

Marketing Budget and Planning

The Marketing Manager will be responsible for creating and managing the marketing budget to support the marketing plan, as well as ongoing monitoring of the marketing budget to ensure effective use of resources. This will include analysis of sales and statistical data, financial reporting, and public relations.

Collaboration and Communication

The Marketing Manager will work closely with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials. This will also include partnering with Specialty Leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property.

Leadership and Development

The Marketing Manager will serve on Jones Lang LaSalle taskforce as assigned by Regional Marketing Manager, and provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities.

Requirements

The ideal candidate will have a Bachelor's Degree in Marketing or related field, and 3-5 years of experience in retail, marketing, advertising or comparable business experience. Computer literacy and knowledge of marketing fundamentals and research are also required.



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