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Content Marketing Manager

1 month ago

Philadelphia, Pennsylvania, United States Securitas Electronic Security Inc Full time
Job Title: Content Marketing Manager

Securitas Healthcare is seeking a highly skilled Content Marketing Manager to lead the development and execution of a comprehensive content strategy that establishes the company as a thought leader and trusted advisor in the market.

Key Responsibilities:
  • Provide content leadership to the marketing team, ensuring all content meets quality standards, aligns with the brand, and supports strategic goals.
  • Develop and manage a communications calendar for client newsletters and critical business/product updates, ensuring consistent and impactful messaging across all channels.
  • Analyze content and communication performance metrics, adjusting strategies as necessary to enhance engagement and effectiveness.
  • Manage design resources for content creation, including collateral, case studies, and thought leadership pieces.
  • Build a leadership presentation calendar and submit applications for industry events to promote executive and subject matter expert visibility in the market.
  • Direct the social media content strategy, collaborating with internal teams and agency partners while tracking results for ongoing optimization of social content.
  • Support video projects from ideation to publishing and promotion, ensuring alignment with the strategic content needs of the business.
  • Develop and implement a comprehensive internal communications strategy to enhance employee engagement and effectively convey key leadership messages.
Requirements:
  • 10+ years of content marketing experience delivering highly successful content programs, with a focus on B2B marketing and social media.
  • 3+ years of experience in internal communications or a related field, with a proven track record of collaborating with senior leaders.
  • BA/BS degree in Marketing, Communications, or a related field.
  • Superior copywriting skills with the ability to create effective messaging and compelling content in various formats for a diverse audience.
  • Experience with content marketing and marketing concepts, including buyer personas, content and customer journey mapping, campaign development, and analyzing content performance metrics to drive strategic improvements.
  • Experience with social media marketing, focusing on both brand building and lead generation.
  • Self-motivated, well-organized individual with a keen attention to detail, able to effectively prioritize in a fast-paced environment.
  • Strong communication and project management skills for effective collaboration with designers, developers, external agencies, and others involved in content and digital design projects.
  • Familiarity with marketing automation and project management tools, such as ClickUp, Knack, Marketo, and Salesforce, is a plus.
  • A background in healthcare or technology is advantageous.
  • Multimedia design experience is a plus.

We are a nationwide provider of security solutions and an equal opportunity employer committed to a diverse workforce. Our core values of Integrity, Vigilance, and Helpfulness are proudly demonstrated daily by our employees to our customers and the communities we service.