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Social Media Strategist

2 months ago

San Diego, California, United States The California State University Full time

Job Summary

The Social Media Strategist will play a key role in enhancing the university's online presence and building a strong digital community. This position will be responsible for developing and implementing a comprehensive social media strategy that aligns with the university's strategic priorities and public positioning.

Key Responsibilities

  • Develop and execute a social media strategy that showcases the university's brand and values.
  • Plan, create, and implement content for the university's social media channels, including written, photographic, graphic design, and video content.
  • Engage with the social media community, responding to comments and messages in a timely and professional manner.
  • Monitor and analyze social media metrics to inform future content and engagement strategies.
  • Collaborate with other departments and teams to ensure consistency and alignment across all university communications.
  • Stay up-to-date with the latest social media trends and best practices, and apply this knowledge to improve the university's online presence.

Requirements

  • Bachelor's degree in journalism, communications, marketing, public relations, or a related field.
  • Proven experience in social media marketing and management.
  • Strong understanding of social media platforms and their respective features and capabilities.
  • Excellent written and verbal communication skills, with the ability to craft compelling content and engage with diverse audiences.
  • Ability to work independently and as part of a team, with a strong attention to detail and ability to meet deadlines.

Working at The California State University

The California State University is a public university system that serves the state of California. We are committed to providing a world-class education to our students, and to fostering a culture of innovation, diversity, and inclusion. As a member of our team, you will have the opportunity to work with a talented and dedicated group of professionals who are passionate about making a difference in the lives of our students and the communities we serve.