Cloud Media Strategist
3 weeks ago
We're the Customer Company, inspiring business growth with AI, data, and CRM. Our core values drive us to help companies across every industry blaze new trails and connect with customers in a whole new way.
We empower you to be a Trailblazer, too — driving performance and career growth, charting new paths, and improving the world.
At Salesforce, we believe in business as the greatest platform for change and in companies doing well and doing good. If you share our vision, you've come to the right place.
We're the world's #1 CRM, empowering companies to connect with customers in a whole new way. Our growth equals incredible opportunities to grow your career at Salesforce.
We're building Salesforce's Media Lab, a global centralized media operation across strategy, adtech, operations, intelligence, and media. We're looking for talented marketers who are curious, analytical, and passionate about digital marketing to help us build out this world-class organization.
Your Impact:
As a product/cloud media strategist, you'll own a cloud's end-to-end media strategy. Your focus will be managing performance and growth through increasing awareness and consideration, generating quality leads, high-converting pipeline, and revenue for our partners in sales.
You'll work cross-functionally with field marketing, product marketing, integrated campaigns, ad partners, adtech, operations, and intelligence to build effective and efficient programs.
As a key member of the Media Lab, you'll:
- Own media performance across all channels for your cloud, working closely with channel strategy teams to develop media plans that support measurable growth across brand to demand.
- Deeply embed yourself within your business to understand key business problems, objectives, and audiences to solutions for your media strategy.
- Own relationships with key external stakeholders across field, integrated, and product marketing teams, communicating performance and ensuring we have the elements necessary for optimization and optimal performance.
- Stay up-to-date on the latest media trends and vendor technologies to ensure your cloud is on the cutting edge of innovation.
- Drive creative optimization strategy and feedback loops with designers, integrated marketing, and product marketing.
Requirements:
Mandatory 8+ years of professional experience in performance marketing or general online/digital marketing, preferably in the B2B industry.
Proven track record of building strong relationships with stakeholders of all levels, enabling yourself as well as your team to do great work.
Fluency across paid social, programmatic display, content syndication, review sites, 3rd party email, and webinar distribution.
Proficiency in Excel and/or Google Sheets.
Salesforce Benefits.
#Salesforce
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