Media Measurement Strategist
3 weeks ago
About the Role:
Gilead Sciences is seeking a highly skilled Media Measurement Strategist - Associate Director to join our Digital Media Strategy and Operations team. As a key member of our team, you will be responsible for implementing a comprehensive media measurement framework, focusing on KPIs across audience, channel, site, and creative.
Key Responsibilities:
- Develop data-driven strategies for optimizing media programs for the HIV business unit, partnering with media agencies and internal teams to enhance business impact.
- Drive integrated cross-channel measurement programs, using audience and content analytics to provide actionable insights and process improvements.
- Be a strategic partner to internal stakeholders in defining key business questions that align to brand objectives.
- Manage / own 3rd party measurement partners and agency relationships to develop combined measurement roadmaps to ensure timely delivery.
- Support brand marketers to uncover deeper and more actionable media performance insights to support key launch and ongoing optimization.
Requirements:
- Bachelor's Degree and Ten Years' Experience
- PhD and Two Years' Experience
- Experience working with digital media channels such as display, social, search, programmatic, and video.
- Strong proficiency in data analysis and visualization tools, such as Excel, Tableau, PowerBI and Google Analytics.
- Strong analytical and problem-solving skills, with the ability to synthesize complex data and make strategic recommendations.
About Gilead Sciences:
Gilead Sciences is a biopharmaceutical company that has pursued and achieved breakthroughs in medicine for more than three decades, with the goal of creating a healthier world for all people. We operate in more than 35 countries worldwide, with headquarters in Foster City, California.
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