Social Media Strategist

4 weeks ago

San Diego, California, United States The California State University Full time
Job Summary

The Social Media Strategist will play a key role in enhancing the university's online presence and building a strong community through its social media platforms. This position will serve as the primary manager of central social media efforts, providing strategic direction and guidance to all SDSU locations and departments.

Key Responsibilities
  • Develop and execute a comprehensive social media strategy aligned with the university's strategic priorities and public positioning.
  • Plan, create, and implement engaging content for SDSU's flagship and presidential social media channels, including written, photographic, graphic design, and video content.
  • Provide strategic direction and recommendations for handling sensitive situations on social media, ensuring responses align with the university's core values and mission.
  • Engage with the social media community, acting as an advocate for SDSU through dialogue, listening, and responding to questions and comments.
  • Monitor analytics and review regular reports on social media performance, identifying areas for improvement and optimizing content accordingly.
  • Closely collaborate with other SDSU locations and departments to provide consultation and social direction with communicators.
  • Coordinate campus-wide usage and onboarding of social media tools, platforms, and resources, including Sprout Social and Canva Pro.
  • Maintain university-wide social media guidelines and best practices, updating and developing new resources as needed.
  • Offer training on social media best practices to campus partners.
Requirements
  • Bachelor's degree in journalism, communications, marketing, public relations, or a related field.
  • Demonstrated success managing TikTok, Facebook, Instagram, X, LinkedIn, and other social media platforms.
  • Broad interest in and/or understanding of the public higher education sector.
  • Business level proficiency in Spanish language is preferred.
  • Strong copywriting abilities with a detail-oriented approach.
  • Proven experience managing a fluid content calendar.
  • Ability to work across departments and build strong relationships with co-workers.
  • Experience with navigating crisis communications.
  • Strong understanding of current and emerging social media, SEO, and digital trends.
  • Proficient in social media analytics and reporting tools.
  • Knowledge of graphic design and photography/video editing.
  • Experience with relevant software, including social media management tools, Adobe Creative Suite, Canva, and others.
Benefits

San Diego State University offers a rich benefits package that constitutes a major portion of total compensation. For more information regarding SDSU benefits, please click here.

Equal Opportunity Employer

SDSU is an Equal Opportunity Employer that considers all qualified candidates for employment and does not discriminate on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, national origin, sex, sexual orientation, covered military and veteran status, or any other protected characteristic or status.

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