Senior Social Media Strategist

6 hours ago

San Diego, California, United States Fortress Brand Full time
About the Fortress Brand

At Fortress Brand, we partner with visionary founders and teams to create category-defining brands that foster real connections. Our approach goes beyond the obvious, leveraging a diverse collective of creatives to bring fresh, varied perspectives to the art and science of branding.

We drive meaningful change in an ever-evolving world through emotional narratives, captivating brand identities, holistic design, and immersive retail experiences. With a broad view of the digital landscape, we are uniquely positioned to expand and elevate our clients' online presence.

From performance and social marketing to influencer and CRM strategies, we ensure consistency across every touchpoint. Leading with instinct and validating with data, we challenge assumptions, seek clarity, and redefine the role of brands in the global marketplace—adding value for all.

Role Overview

As a Senior Social Media Strategist at Fortress Brand, you report to the VP, Brand Strategy and work closely with both the Strategy and Design and DTC Social and Commerce teams.

Across both teams, you will play a pivotal role in developing and executing breakthrough social media strategies for our diverse portfolio of clients.

Your expertise in social content strategy, campaign ideation, and community engagement will be crucial in driving brand awareness and engagement across multiple platforms.

This role requires a blend of creative thinking, strategic insight, and strong collaboration skills as you work closely with our brand strategy, influencer and paid media teams to deliver integrated marketing solutions.

Key Responsibilities
  • Lead the creation of innovative social media strategies tailored to the unique needs of clients in the beauty, wellness, and lifestyle industries.
  • Ensure alignment with broader brand strategies and marketing goals.
  • Build strategic recommendations for platform use, aligning with client goals and audience needs.
  • Identify new growth opportunities, target audiences, and emerging platforms to enhance social media presence.
  • Capable of generating data-driven insights to inform strategy development.
  • Conceptualize and execute social media campaigns that drive engagement, build brand loyalty, and achieve client objectives.
  • Collaborate with creative teams to bring ideas to life through compelling content and visuals.
  • Oversee the execution of content calendars, ensuring consistency in tone and messaging across all social platforms.
  • Shape social personas that reflect brand tone and voice.
  • Transform product details into engaging and authentic social media stories.
  • Proficient in managing community engagement, publishing content, and addressing consumer inquiries.
  • Work closely with influencer marketing, TikTok Shop, and paid media teams to create cohesive, integrated campaigns that leverage all available channels for maximum impact.
  • Collaborate with the Creative team to ensure content is engaging and effective for social platforms.
  • Stay abreast of the latest social media trends, tools, and platform updates.
  • Identify opportunities for innovation and keep clients ahead of the curve.
  • Deep understanding of key social media platforms, including Facebook, Twitter, YouTube, Pinterest, and Instagram.
  • Experienced in conducting competitive analyses and social landscape audits.
  • Familiar with Community/Content Management tools such as Hootsuite, Netbase, Sysomos, Spredfast, Sprinklr, etc.
Requirements
  • Bachelor's degree in a related field; a Master's degree in business, marketing, or a related discipline is a plus.
  • Minimum of 4 years of relevant Agency experience in communications, social media, influencer/creator marketing and/or roles including direct experience owning and operating high-growth social media campaigns.
  • Proven experience in a growing role within a branding or marketing agency, with a strong focus on beauty brands.
  • Exceptional client relationship management skills.
  • Excellent interpersonal skills, specifically a capacity for collaboration.
  • Deep knowledge of brand strategy, social strategy, development, and marketing.
  • Strong analytical and problem-solving abilities to address complex strategic challenges.
  • Excellent communication and presentation skills, both written and verbal.
  • Ability to adapt to changing industry trends and market dynamics.
  • A strategic thinker with a passion for challenging the status quo and driving transformative change in the branding industry.

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