Director of Programmatic Advertising

4 weeks ago

New York, New York, United States Comcast Full time
Job Summary
Comcast, a leading media and technology company, is seeking a seasoned professional to lead the optimization of demand into its programmatic module. As a Director of Programmatic Advertising, you will be responsible for enhancing products, API functionality, and integrations in collaboration with partners to maximize yield monetization for sell-side partners. The ideal candidate will bring technical expertise and a track record of driving revenue growth through innovative programmatic solutions with partners (SSPs, DSPs, etc).

Key Responsibilities
  • Act as the revenue lead for SSP/Ad server API integrations, advising on strategic initiatives and innovative solutions to enhance yield monetization.
  • Apply deep knowledge of the programmatic landscape and leading connected TV ad serving platforms to partner optimizations and product development.
  • Identify and communicate Comcast's unique value proposition and revenue opportunity to sell-side and ad serving partners.
  • Develop strategies, scorecards, matrixes, and documentation to help optimize demand to be leveraged for fine-tuning Comcast's programmatic efficiency to attract optimal buyer engagement and maximize monetization.
  • Engage in conversations with sell-side partners, securing product commitments that align with Comcast's monetization strategies.
  • Foster strong collaboration with cross-functional teams both internally and externally, aligning SSP programmatic strategies with broader business objectives and operational excellence.
  • Participate in Quarterly and Annual Business Reviews with sell-side partners.
  • Leverage extensive experience in supply/demand path optimization and advanced API development to drive efficiencies and superior ad performance.
  • Identify growth areas to and key upsell opportunities for additional company technologies and services, in alignment with clients' business goals and priorities.
  • Liaisons with other internal teams to champion customer needs and advocate for solutions needed to grow revenue.
  • Works cross-functionally to execute go-to-market strategies and drive initiatives.
  • Represents Comcast at industry events, cultivating business relationships and trust within the programmatic ecosystem.
  • Understands the premium video advertising business, the TV and cable industry, and the challenges facing a typical enterprise media company.
  • Consistent exercise of independent judgment and discretion in matters of business significance and IP of Comcast.
What We Offer
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive compensation package, including base pay, commission, and benefits.
  • The chance to work with a leading media and technology company.
Requirements
  • Bachelor's Degree in a related field.
  • 10+ years of experience in programmatic advertising, ad server API integrations, or a related field.
  • Proven track record of driving revenue growth through innovative programmatic solutions.
  • Strong technical expertise in supply/demand path optimization and advanced API development.
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and adapt to changing priorities.

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