Director of Programmatic Advertising Solutions

3 weeks ago


New York, New York, United States Comcast Full time
Job Summary
We are seeking a seasoned professional to lead our programmatic advertising efforts. As a Director of Programmatic Advertising Solutions, you will be responsible for optimizing demand into our programmatic module, enhancing products, API functionality, and integrations in collaboration with our partners to maximize yield monetization for our sell-side partners.

Key Responsibilities
Act as the organization's revenue lead for SSP/Ad server API integrations, advising on strategic initiatives and innovative solutions to enhance yield monetization.
Applies deep knowledge of the programmatic landscape and leading connected TV ad serving platforms to partner optimizations and product development.
Identify and communicate Freewheel products' unique value proposition and revenue opportunity to sell-side and ad serving partners.
Develop strategies, scorecards, matrixes, and documentation to help optimize demand to be leveraged for fine-tuning FreeWheel's programmatic efficiency to attract optimal buyer engagement and maximize monetization.

Requirements
10+ years of experience in programmatic advertising, ad serving, and demand optimization.
Strong technical expertise in API development and integration.
Excellent communication and leadership skills.
Ability to work collaboratively with cross-functional teams and partners.

What We Offer
Competitive salary and bonus structure.
Comprehensive benefits package, including medical, dental, and vision insurance.
401(k) matching program and employee stock purchase plan.
Opportunities for professional growth and development.

About Comcast
Comcast is a leading media and technology company that provides comprehensive ad platforms for publishers, advertisers, and media buyers. We are committed to delivering innovative solutions that maximize yield monetization for our sell-side partners.

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