Programmatic Media Strategist
4 weeks ago
As a key member of the GroupM team, the Associate Director of Programmatic Media will oversee the overall health and success of client accounts. This role requires a strong programmatic trader with expertise in campaign implementation, optimization, and inventory management.
Key Responsibilities:
- Manage campaigns to ensure they meet or exceed client KPIs
- Act as the central point of trading expertise and escalation for account issues
- Develop relationships with platform, inventory, and data providers to maximize value
- Provide regular and ad-hoc reporting and status updates to key stakeholders
- Conduct analyses to identify opportunities for performance improvement
Requirements:
- Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising
- 5+ years of experience in analytical tools, search engine desktop tools, and programmatic functions
- Familiarity with key programmatic and digital platforms
- Advanced Excel user
Life at GroupM:
GroupM is committed to providing a supportive and inclusive work environment. We offer competitive benefits, including medical, vision, and dental insurance, paid time off, and employee mental health awareness days.
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