Programmatic Media Strategist

4 weeks ago


New York, New York, United States GroupM Full time
Job Summary

As a key member of the GroupM team, the Associate Director of Programmatic Media will oversee the overall health and success of client accounts. This role requires a strong programmatic trader with expertise in campaign implementation, optimization, and inventory management.

Key Responsibilities:

  • Manage campaigns to ensure they meet or exceed client KPIs
  • Act as the central point of trading expertise and escalation for account issues
  • Develop relationships with platform, inventory, and data providers to maximize value
  • Provide regular and ad-hoc reporting and status updates to key stakeholders
  • Conduct analyses to identify opportunities for performance improvement

Requirements:

  • Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising
  • 5+ years of experience in analytical tools, search engine desktop tools, and programmatic functions
  • Familiarity with key programmatic and digital platforms
  • Advanced Excel user

Life at GroupM:

GroupM is committed to providing a supportive and inclusive work environment. We offer competitive benefits, including medical, vision, and dental insurance, paid time off, and employee mental health awareness days.



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