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Director of Programmatic Advertising
2 months ago
We are seeking a seasoned professional to lead our programmatic advertising efforts. As a Director of Programmatic Advertising, you will be responsible for optimizing demand into our programmatic module, enhancing products, API functionality, and integrations in collaboration with our partners to maximize yield monetization for our sell-side partners.
Key Responsibilities
* Act as the organization's revenue lead for SSP/Ad server API integrations, advising on strategic initiatives and innovative solutions to enhance yield monetization.
* Applies deep knowledge of the programmatic landscape and leading connected TV ad serving platforms to partner optimizations and product development.
* Identify and communicate Freewheel products' unique value proposition and revenue opportunity to sell-side and ad serving partners.
* Develop strategies, scorecards, matrixes, and documentation to help optimize demand to be leveraged for fine-tuning FreeWheel's programmatic efficiency to attract optimal buyer engagement and maximize monetization.
* Engage in conversations with sell-side partners, securing product commitments that align with FreeWheel's monetization strategies.
* Foster strong collaboration with cross-functional teams both internally and externally, aligning SSP programmatic strategies with broader business objectives and operational excellence.
* Participate in Quarterly and Annual Business Reviews with sell-side partners.
* Leverage extensive experience in supply/demand path optimization and advanced API development to drive efficiencies and superior ad performance.
* Identifies growth areas to and key upsell opportunities for additional company technologies and services, in alignment with clients' business goals and priorities.
* Liaisons with other internal teams to champion customer needs and advocate for solutions needed to grow revenue.
* Works cross-functionally to execute go-to-market strategies and drive initiatives.
Requirements
* Bachelor's Degree
* 10+ years of experience in programmatic advertising and ad server integrations
* Strong technical knowledge of API development and supply/demand path optimization
* Excellent communication and collaboration skills
About Comcast Corporation
Comcast Corporation is a leading media and technology company that provides a wide range of services, including cable television, internet, and phone. We are committed to delivering innovative solutions that meet the evolving needs of our customers and partners. As a member of our team, you will have the opportunity to work with a talented group of professionals who are passionate about making a difference in the lives of our customers and communities.
Benefits
Comcast offers a comprehensive benefits package that includes medical, dental, and vision coverage, as well as a 401(k) plan and employee stock purchase plan. We also offer a range of employee perks and discounts, including access to our state-of-the-art fitness center and on-site childcare services.
Equal Employment Opportunity
Comcast is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity, equity, and inclusion.
How to Apply
Interested candidates should submit their resume and cover letter to [insert contact information]. We look forward to hearing from you
Disclaimer
This job description is intended to provide a general overview of the position and is not an exhaustive list of responsibilities. Comcast Corporation reserves the right to modify or change job duties at any time.
Salary and Benefits
The salary range for this position is $178,762.08 - $268,143.12, with a targeted commission of $79,286. Comcast Corporation offers a comprehensive benefits package, including medical, dental, and vision coverage, as well as a 401(k) plan and employee stock purchase plan.
Education
Bachelor's Degree
Work Experience
10+ years of experience in programmatic advertising and ad server integrations
Skills
Upselling; Programmatic Advertising; Revenue Growth; Ad Servers; Video Advertising; Technical Knowledge; Monetization Strategies
