Video Advertising Strategy Principal

4 weeks ago

New York, New York, United States Amazon Advertising LLC Full time
Job Description

Amazon Advertising LLC is seeking a seasoned professional to join our team as Principal, US Video Strategy and Go-To-Market. This role will report directly to the Head of US Video Strategy and Go-To-Market and contribute to developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties.

Key Responsibilities
  • Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's advertising offerings across all video properties, working alongside WW GTM.
  • Maintain a firm grasp of video advertising market and competitive trends to identify and assess opportunities.
  • Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
  • Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams.
  • Analyze and recommend trade-offs between price, volume, and yield-generating strategies.
  • Work directly with US Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS), and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
  • Aggregate US Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon.
  • Drive growth of Amazon's video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
  • Be ready to understand quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate.
  • Produce a stack-ranked set of sales priorities to influence product requirements, roadmap decisions, and trade-offs.
  • Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives.
  • Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support.
  • Assist in regional training development for sales enablement execution.
About the Ideal Candidate

The ideal candidate will possess a revenue growth and strategic background within video and STV that enables them to drive a comprehensive go-to-market strategy for Amazon's video advertising approach. This role will partner cross-functionally across leaders within Amazon's video properties and work closely with Sales to drive revenue growth in this segment.

BASIC QUALIFICATIONS

  • Bachelor's degree
  • Experience developing strategies that influence leadership decisions at the organizational level
  • 10+ years of experience in sales strategy, business development, product management, digital media strategy, or GTM at a media & entertainment company
  • Extensive knowledge of digital media landscape, video advertising, and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising)
  • Experience in previous roles managing relationships with senior stakeholders including: Product leaders, Sales, Account Management, Finance, and Marketing

PREFERRED QUALIFICATIONS

  • 10+ years of developing, negotiating, and executing business agreements experience
  • Master's degree or equivalent
  • Demonstrated ability to operate autonomously while defining and delivering priorities amidst ambiguity
  • Experience building and executing product and sales strategies across teams at scale globally
  • Data Analysis proficiency to build data-driven sales strategies

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