Social Media Manager

3 days ago


Fort Lauderdale, Florida, United States HirefinderRPO Full time

Job Opportunity: Manager of Paid Social

Growing Advertisement Agency is seeking a skilled Manager of Paid Social to lead our team in placing and managing client media buys on major social platforms. The ideal candidate will have a strong foundation in planning, buying, reporting, and analytics within social media, as well as excellent communication and leadership skills.

Key Responsibilities:


• Lead a team of Paid Social professionals, providing guidance and mentorship to junior members


• Participate in strategy discussions and contribute to the development of tactics and strategies


• Collaborate with internal teams to communicate campaign goals and unique needs


• Create and manage direct response and branding campaigns across various social platforms


• Analyze campaign performance and provide feedback to clients on effective tactics and strategies


• Optimize media campaigns to achieve performance objectives and key performance indicators (KPIs)


• Attend meetings with clients to communicate social media capabilities and benefits


• Analyze key metrics and modify strategy as needed


• Compile and analyze campaign performance, identifying trends and opportunities for improvement

Requirements:


• 4-7 years of experience in paid social media, either agency or client-side


• Strong communication and leadership skills, with the ability to explain complex concepts to clients


• Ability to analyze social media metrics and optimize media accordingly


• Strong understanding of social platform algorithms, optimization levers, and ad products


• Strong analytical skills, focusing on media performance and achieving results


• Experience educating and training new team members in paid social strategy, creation, implementation, and reporting


• Detail-oriented with strong project management skills, able to handle multiple projects with ease


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