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Marketing and Social Media Specialist

2 months ago

Fort Lauderdale, Florida, United States Stretch Zone Full time
About the Role

We are seeking a highly skilled and motivated Marketing and Social Media Coordinator to join our team at Stretch Zone. As a key member of our marketing department, you will play a critical role in executing our marketing plan and driving business growth.

Key Responsibilities
  • Collaborate with the marketing team to plan, execute, and support omnichannel marketing campaigns, including social media, email, and print.
  • Create and maintain metrics reports on marketing and promotional activities, effectiveness, and business impact.
  • Conduct analysis to evaluate the effectiveness of each marketing campaign and provide key findings to stakeholders and recommendations for optimization.
  • Monitor and ensure data quality within the marketing database(s).
  • Manage technical aspects of key marketing systems, such as social and email platforms.
  • Maintain relationships with 3rd party vendors for various marketing needs.
  • Utilize industry best practices and your knowledge of our mission to inspire innovative ideas and content.
  • Manage marketing and operations for events as necessary, including in-person conferences and webinars.
  • Respond to inquiries in a timely and appropriate manner.
  • Collaborate with the design department to produce promotional materials, as needed.
  • Track and process invoices and budgets relating to marketing plan execution.
  • Work with other departments for routine, repeated successful marketing launches.
  • Gather content for newsletters, including writing and imagery, formatting, drafting, execution, and reporting.
  • Play an important role in cross-functional initiatives to support the business.
  • Manage social media accounts, including occasionally creating content and monitoring its performance.
  • Assist marketing team with creative needs, promotions, and customer inquiries as needed.
  • Supports the Marketing team with data entry and other administrative tasks as needed.
  • Assist with any other tasks or projects assigned by management.
Requirements
  • Bachelor's degree in marketing, communications, advertising, or a related field.
  • Must be able to work on site at our Ft. Lauderdale, FL headquarters.
  • Excellent verbal and written communication skills, spelling, and grammar are crucial.
  • Excellent time management and organizational skills and comfortable working in a fast-paced, deadline-driven environment.
  • High level of professionalism and strong team player.
  • Exceptional project management skills with a keen eye for detail.
  • Passionate, creative thinker with exceptional analytical skills.
  • Self-directed and agile, with the ability to adapt strategies quickly as needed.
  • Working knowledge of Adobe Creative Suite programs as well as all MS Office Suite of tools (SharePoint, Word, PowerPoint, Outlook, Excel, and Teams).
  • Familiarity with various content platforms, including WordPress, email marketing, social media, blogs, and print media.
  • The ability to stay up to date on content and consumer trends, as well as advancements in technology.
  • Independent worker with the ability to thrive with minimal supervision.
  • Strong interpersonal skills to collaborate effectively with team members and stakeholders.
  • Capacity to manage multiple projects with diverse objectives simultaneously.
What We Offer

We offer a competitive salary, bonus based on performance, 401(k), paid time off, and opportunities for advancement. If you are a motivated and creative individual who is passionate about marketing and social media, we encourage you to apply for this exciting opportunity.