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Paid Social Media Specialist

2 months ago

Fort Lauderdale, Florida, United States Tandem Buzz Full time
About the Role

We are seeking a highly skilled and experienced Paid Social Media Buyer to join our team at Tandem Buzz. As a key member of our marketing team, you will be responsible for developing and implementing effective paid social media strategies to drive brand awareness, engagement, and conversions.

Key Responsibilities
  • Campaign Management: Strategically create and manage paid social media campaigns across diverse platforms, including Facebook, Instagram, Twitter, LinkedIn, and more.
  • Content Development: Develop and implement compelling and targeted content for social media advertisements, ensuring alignment with our brand's messaging and goals.
  • Performance Analysis: Monitor and analyze the performance of campaigns, providing insights and recommendations for continuous optimization and improvement.
  • Industry Awareness: Stay informed about industry trends and emerging social media platforms to identify new opportunities for growth and innovation.
  • Cross-functional Collaboration: Work closely with cross-functional teams to ensure alignment of social media strategies with overall marketing objectives and business goals.
  • Competitor Analysis: Conduct thorough competitor analysis to identify market trends and potential opportunities for differentiation and growth.
  • KPI Tracking: Track key performance indicators and monitor campaign outcomes rigorously, providing data-driven insights to inform future marketing strategies.
  • Reporting: Compile and analyze data on a daily, weekly, and monthly basis to generate comprehensive reports and insights for stakeholders.
  • Budget Management: Oversee budget allocation, bidding processes, and pricing structures effectively, ensuring optimal ROI and campaign performance.
  • Optimization and QA: Continuously optimize, quality assure, and test various elements of paid campaigns for enhanced performance and effectiveness.
Requirements
  • Minimum of 1-2 years of experience in a paid social media role.
  • Proven track record of developing and executing successful paid social media campaigns.
  • In-depth knowledge of social media advertising platforms and best practices.
  • Excellent writing abilities and superior communication skills.
  • Strong attention to detail and organization skills.
  • Experience with web-based research tools and methodologies and digital analytics.
  • Experience with social media management and social listening tools.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Creative mindset with a keen eye for design and visual aesthetics.
  • Experience with project management systems like Asana is helpful but not required.
  • Excellent communication and presentation skills.
  • Ability to work independently and as part of a team.
  • Must have outstanding phone etiquette.
  • Must be a self-starter and motivated to learn.
  • Proficiency in Microsoft Office and Google Workspace is preferred.
  • Trustworthy, honest, reliable, and dependable.
  • Ability to multi-task within a fast-paced environment.
Benefits
  • 401(k) Retirement Savings Plan
  • Comprehensive Dental Insurance
  • Flexible Spending Account (FSA)
  • Health Insurance Coverage
  • Health Savings Account (HSA)
  • Life Insurance Policy
  • Paid Time Off (PTO)
  • Parental Leave Program
  • Professional Development Support
  • Retirement Planning Options
  • Vision Insurance Coverage