Marketing and Business Development Manager
7 days ago
The Manager of Marketing and Business Development is a key member of our team at Oncology Consultants, responsible for developing and implementing comprehensive internal and external strategic marketing and business development initiatives.
Key Responsibilities- Develop and monitor annual marketing and business development budget to cover special projects, campaigns, and yearly initiatives.
- Create, implement, and measure the success of a comprehensive marketing, business development, communications, and public relations program to enhance the organization's image and position throughout the healthcare marketplace.
- Provide recommendations and feedback regarding opportunities to decrease expenditures and/or streamline processes to achieve the organization's marketing and business development goals and strategies.
- Cultivate media interest in the organization, ensure regular contact to increase visibility in the news, and build relationships to ensure positioning and coverage with external media agencies.
- Meet with organization's physicians to assess marketing needs and provide updates and plan new initiatives based upon specific need.
- Develop and present insightful presentations and strategies to senior management regarding marketing and business development opportunities.
- Oversee design development, production, and distribution of advertising materials and communications in all media.
- Develop and maintain up-to-date business development database with patient, referring physician, and other prospective business contact information.
- Plan and execute external promotion of organization through trade shows, community chambers, Greater Houston Partnership, health fairs, corporate fundraisers, community outreach programs, hospital/employer relationships, speaker presentations, non-profit sponsorship opportunities, etc.
- Minimum Bachelor's degree in Marketing, Communications, or other related discipline with vast marketing/business development experience.
- Strong working knowledge of marketing practices, and exceptional interpersonal, business communications, and organizational skills.
- Commitment to working in shared leadership with other department administrators.
- Ability to work on multiple projects at one time both independently and in team settings.
- Ability to manage, supervise, and appraise personnel efficiently and effectively.
- Strong computer skills with high-level proficiency in Microsoft Office.
- Proficiency in a design program such as Adobe Illustrator, etc. preferred.
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