Rare Disease Pharma Brand Lead
4 weeks ago
We are seeking a seasoned Brand Lead to join our team at Intermedia Group, Inc. as a Rare Disease Pharma Brand Lead. This is a unique opportunity to lead the development and execution of brand strategies for rare disease pharmaceutical products.
About the Role
As a Rare Disease Pharma Brand Lead, you will be responsible for leading cross-functional teams to develop and execute brand strategies that drive business growth and customer engagement. You will work closely with our global brand lead, country teams, patient marketing team, account engagement marketing team, and health system marketing team to ensure alignment and support product demand forecasts.
Key Responsibilities
- Develop and execute comprehensive brand strategies that drive business growth and customer engagement.
- Lead cross-functional teams to develop and execute brand plans, including budgeting, KPI tracking, forecasting, and financial reporting.
- Collaborate with global brand lead, country teams, patient marketing team, account engagement marketing team, and health system marketing team to ensure alignment and support product demand forecasts.
- Analyze market dynamics, customer needs, and competitive environments to inform brand strategies.
- Develop and execute strategies to address competitive entrants and maintain market leadership.
- Manage brand marketing budget, provide input on annual planning, and ensure alignment with global marketing strategies and regulatory requirements.
Requirements
- Bachelor's degree in marketing, business, technology, or life sciences.
- Marketing, sales, or insights & analytics experience, preferably in cross-functional leadership roles.
- US, Global, Ex US Experience.
- Successful track record of strategic decision making, innovation, problem-solving, and navigating uncharted territory without clear precedent.
- Experience working within large-scale and complex multidisciplinary teams, and proven ability of influencing without authority.
- Demonstrated product and/or brand strategy experience.
- Ability to travel 25% within the US.
If you are interested in this opportunity, please respond back with your MS Word resume, required compensation, contact information, and availability. Upon receipt, one of our managers will contact you to discuss the position in full detail.
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