Director of Growth Marketing Strategy

4 days ago

Culver City, California, United States Spotter Full time
About Spotter

Spotter is a leading provider of creator-friendly growth capital, empowering top YouTube creators to accelerate their business and unleash their full creative potential. With a focus on transparency, efficiency, and brand safety, Spotter delivers a unique scaled media solution to Advertisers and Ad Agencies.

Job Description

We are seeking a Director of Growth Marketing to play a pivotal part in steering our subscriber acquisition strategy across all marketing channels. This role is responsible for meeting subscription growth and revenue goals, developing paid and non-paid growth strategies within unit economic frameworks, and driving alignment around prioritization of growth marketing investment recommendations.

Key Responsibilities
  • Own Spotter's acquisition marketing strategy and tactics across channels, building data-informed business cases and driving alignment around prioritization of growth marketing investment recommendations.
  • Set annual, quarterly, and monthly new subscriber acquisition and marketing spend targets and consistently deliver against them.
  • Define and meticulously track KPIs and performance metrics, driving efficiency in budget allocation and program performance by evaluating campaign ROI and adjusting tactics as necessary.
  • Spearhead strategic initiatives to align our go-to-market approach, fostering collaboration across teams and establishing streamlined processes for efficiency.
  • Build and manage a high-performing team of growth marketers over time.
Requirements
  • 8+ years of experience in developing and executing growth marketing initiatives for consumer SaaS or subscription products.
  • Experience building global marketing campaigns and managing a media budget with clear visibility into KPIs such as CAC, ROAS, LTV, CAC, and payback periods.
  • Demonstrated ability to approach business challenges with creativity, innovation, and a results-oriented mindset.
  • Hands-on experience across diverse digital channels, including SEO, SEM, Display, Social, Affiliate, and Influencer.
  • Strong communication skills and executive presence, with the ability to articulate complex ideas effectively to both internal and external stakeholders.
  • Exceptional leadership capabilities, with a focus on team development, scalability, and achieving organizational goals.
  • Analytical and quantitative skills to interpret and derive meaning from data and optimize campaign performance.
  • Expertise in customer segmentation, omnichannel strategies, funnel optimization, and A/B testing.
  • Proven ability to seamlessly oscillate between 30,000-foot view strategy and the details of execution.
  • Strong customer focus, instinct, and passion.
What We Offer
  • Medical & Vision insurance covered up to 100%
  • Dental insurance
  • 401(k) matching
  • Stock options
  • Complimentary gym access
  • Autonomy and upward mobility
  • Diverse, equitable, and inclusive culture, where your voice matters.

Equal access to programs, services, and employment is available to all persons. Those applicants requiring reasonable accommodations as part of the application and/or interview process should notify a representative of the Human Resources Department.

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