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Head of Video Marketing and Go-to-Market Strategy
2 months ago
We are seeking a highly experienced and strategic marketing leader to join our team as the Head of Video Marketing and Go-to-Market Strategy. As a key member of our Global Video team, you will be responsible for developing and executing comprehensive marketing strategies to drive revenue growth and subscriber acquisition for Apple TV+ and our partners.
Key Responsibilities- Strategic Planning and Execution: Develop and implement go-to-market plans for Apple TV+ and our partners, aligning with business objectives and ensuring a coordinated approach across marketing, distribution, creative, and the business.
- Marketing Planning and Strategy: Lead the development of marketing plans, strategies, and campaigns for Apple TV+, including budgeting, KPIs, targeting, and cross-functional briefing across Apple paid and owned channels.
- Trade Marketing and Partnerships: Manage trade marketing initiatives, including the development of partner marketing tools, creative assets, pitch decks, and events to generate excitement for Apple TV+.
- 3rd Party Living Room and Studio Marketing: Oversee the budget and approach for paid media on connected devices and manage the budget and approach for trade marketing, working with relevant teams to drive the LOB partner approach.
- Team Leadership: Inspire, lead, and grow a team of highly skilled video marketing strategists, providing timely updates to senior leadership on campaign status, key learnings, and performance metrics.
- 15+ years of relevant film and TV consumer marketing experience in the video streaming space in a subscription marketing or service marketing capacity.
- Experience in launching and managing full-funnel integrated marketing campaigns, in partnership with multiple external and internal stakeholders.
- A strong record of designing and delivering efficient performance-driven campaigns.
- Strong presentation skills and experience crafting presentations for senior leadership.
- Highly strategic and analytical, data-driven approach to recommendations and problem-solving.
- Deep industry knowledge across global markets of media and entertainment, and a keen observer of industry trends.
- MBA preferred.
