Senior Director, Marketing

3 weeks ago


Redwood City, California, United States REVOLUTION Medicines Full time

At REVOLUTION Medicines, we are seeking a highly skilled Senior Director, Marketing to join our team. As a key member of our Commercial team, you will play a critical role in developing and delivering our marketing plans for our lead KRAS programs in preparation for anticipated launches.

The Opportunity

Reporting directly to the VP, Commercial Development, you will help shape the strategic marketing plan and oversee launch readiness initiatives based on deep customer insight. You will lead the development and implementation of the promotional platform, including messaging, market research initiatives, and unbranded website content.

Key Responsibilities
  • Develop and execute the marketing strategy for our lead KRAS programs, including market research and patient journey mapping, branding, messaging, and content delivery.
  • Lead the development and implementation of the promotional platform, including messaging, market research initiatives, and unbranded website content.
  • Prioritize, develop, and implement promotional and disease education tactics, including print and digital promotions, peer-to-peer programming, and key customer marketing initiatives.
  • Lead partner agency and vendor relationships and workflow.
  • Operate as an ambassador of the company, establishing us as a trusted member of the healthcare community to all relevant stakeholders.
  • Develop the Customer Marketing Team to understand the needs of top institutions, key opinion leaders, the competitor landscape, and other important healthcare providers.
  • Demonstrate the ability to quickly understand complex markets, disease states, competitive landscapes, and relevant market and managed care dynamics.
  • Establish a strong relationship with medical affairs and the sales team to ensure optimal execution.
  • Participate in cross-functional teams as marketing lead to gather input for functional activities and ensure alignment with marketing messaging.
  • Ensure strategic and tactical plans meet compliance and regulatory guidelines and company policies.
  • Deliver marketing operating expenses within budget.
Requirements
  • Bachelor's degree required (MBA preferred) with at least 8-10 years of progressive commercial experience in a biotechnology and/or pharmaceutical company.
  • Demonstrated ability to derive insights/analytics leading to the development of innovative marketing strategies.
  • Strong leadership, with the ability to work well cross-functionally and influence across an organization at all levels.
  • Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines.
  • Ability to represent REVOLUTION Medicines well externally: strong interpersonal skills including verbal and written communication.
Preferred Skills
  • Proven experience in a smaller, rapidly growing company.
  • Targeted oncology product experience strongly preferred.
  • Sales experience and ideally sales or field leadership.

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