Product Marketing Director

4 weeks ago


Redwood City, California, United States Electronic Arts Full time
Product Marketing Director

We are seeking a highly skilled Product Marketing Director to lead our mobile product marketing team. As a key member of our team, you will be responsible for developing and executing go-to-market strategies for our mobile games.

Key Responsibilities:
  • Lead a team of product marketers to deliver marketing strategies for our mobile games
  • Align strategy with financial plans, product roadmaps, and audience insights
  • Build relationships with leaders across the organization to meet business goals
  • Create data-driven marketing strategies to capture target audiences and increase market share
  • Collaborate with finance and studio to build financial models and business cases for marketing campaigns
  • Develop frameworks for omni-channel go-to-market campaigns to expand the reach of our products and live services
  • Conduct ongoing competitive marketing analysis of the mobile games market and our products to ensure consumer and market trends are informing campaign strategies and execution
Requirements:
  • BA/BS degree
  • 8+ years of experience developing marketing and go-to-market strategy for live service apps/products and managing marketing campaigns
  • 5+ years leading a large, diverse, and inclusive team of product marketers
  • 5+ years collaborating with teams across product, marketing, brand, analytics, and finance
  • Advanced proficiency in PowerPoint
About Electronic Arts

Electronic Arts is a global leader in interactive entertainment, powered by innovative technology. We create incredible experiences for millions of players around the world. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

We offer a comprehensive benefits package, including paid time off, 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

We are an equal opportunity employer and welcome applications from diverse candidates. We will consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.


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