Content Development Specialist for Marketing

2 months ago

Boston, Massachusetts, United States New England Conservatory of Music Full time
Position Overview

The New England Conservatory of Music (NEC) stands as a premier institution dedicated to the education and training of musicians from diverse backgrounds. With a vibrant community of students from over 40 countries, NEC fosters an inclusive environment that emphasizes high-quality musical training across various genres, including classical, jazz, and Contemporary Improvisation.

We are in search of a skilled and adaptable Marketing & Communications Writer to enhance our Marketing, Communications, and External Relations team. This role is pivotal in crafting engaging written content across multiple platforms, aimed at elevating NEC's marketing and communication strategies. The ideal candidate will possess a flair for creative writing, a solid grasp of SEO practices, and the versatility to tailor their writing style to suit various formats.

Key Responsibilities:

  • Produce captivating news articles by researching topics and conducting interviews.
  • Create original content, including features, reports, promotional materials, and digital advertisements that resonate with both the NEC community and a broader audience, ensuring consistency with NEC's brand voice.
  • Develop and implement email marketing campaigns, including newsletters and targeted communications.
  • Maintain an editorial calendar for various content channels, collaborating with departments to ensure timely updates.
  • Apply SEO best practices to enhance the visibility of web content.
  • Act as the primary copy editor for NEC, ensuring uniformity in tone and quality across all published materials.
  • Generate engaging social media content and work with the Digital Content Coordinator to maintain a cohesive social media strategy.
  • Assist in sourcing media for digital content, including attending events and interviewing key individuals.
  • Adapt content length for distribution across different platforms, including websites and newsletters.
  • Collaborate with the Admissions team to create compelling marketing collateral.

Additional Responsibilities:

  • Engage with students, alumni, faculty, and staff to gather editorial content.
  • Contribute to strategic content planning and development.
  • Oversee freelance writers, including task assignments.
  • Conduct research on industry trends and competitor activities.

Qualifications:

  • Bachelor's degree in Journalism, English, Communications, Marketing, or a related field.
  • 3-5 years of experience in writing across various formats, including digital and print.
  • Strong understanding of SEO and experience with keyword research tools.
  • Familiarity with email marketing platforms.
  • Exceptional written and verbal communication skills with attention to detail.
  • Ability to collaborate effectively with diverse teams and manage multiple projects.
  • Strong organizational skills and a commitment to NEC's values of cultural equity and inclusion.
  • A passion for music and familiarity with the arts and higher education is advantageous.

Benefits:

  • Comprehensive paid time off, including vacation, sick leave, and holidays.
  • Medical, Dental, and Vision Insurance with various account options.
  • Retirement plan with employer contributions.
  • Transit benefits and life insurance coverage.
  • Access to NEC classes and discounted lessons.
  • Employee Assistance Program and additional discounts.

NEC is committed to equal opportunity employment and values diversity in its workforce.

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