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Marketing Professional

2 months ago

Boston, Massachusetts, United States Sungage Financial Full time
About Sungage Financial

Sungage Financial is a pioneering company in the residential solar industry, revolutionizing the way people go solar. Our mission is to provide reliable and flexible financing solutions that empower solar installers to build strong businesses while helping families save money and live more sustainably.

Job Summary

We are seeking a highly skilled Marketing Specialist to join our team in downtown Boston. As a Marketing Specialist, you will be responsible for executing marketing strategies that drive awareness and preference for the Sungage brand within the solar community.

Key Responsibilities
  • Administrative and Project Management
    • Manage the procurement and fulfillment of branded merchandise
    • Develop and execute content for social media platforms
    • Assist the Brand Manager in maintaining the database of marketing assets and ensuring they are current and accurate
    • Provide new hire onboarding assistance, including business cards, headshots, and account transition emails
    • Process invoices and follow up on accounts receivable issues
    • Maintain a competitive claims database
    • Support the development of market research to optimize learning or build claim substantiation
    • Report on responsiveness tracking for social and email campaigns
  • Design and Campaign Management
    • Assist in the creation of sales enablement tools, such as collateral, presentations, videos, case studies, website content, digital advertising, marketing emails, and landing pages
    • Design and deploy multi-channel marketing campaigns, including email, in-app pop-ups, SMS messages, and organic social media
    • Oversee the ideation and selection of branded merchandise
    • Consult on other brand visualization opportunities, such as work environment, holiday gifting, trade show presence, and more
    • Provide creative direction to freelance design work
  • Writing and Communication
    • Produce engaging content that drives response among our channel partners, including blogs, newsletters, price change emails, infographics, videos, webinars, social media, website content, and other interactive content
    • Participate in the development of training materials in collaboration with key internal stakeholders, including sales leadership, product, and customer service leaders
    • Develop internal process documentation as needed
    • Prepare and present marketing workflow status updates and online recaps
    • Manage our brand's professional reputation through platforms like Trustpilot, Google, Yelp, EnergySage, and Better Business Bureau by responding to high praise or criticism in online reviews in a timely and professional manner
Requirements
  • 1-3 years of marketing experience in a dynamic, fast-paced marketing environment where innovation and agility are highly valued
  • Excellent writing skills (a writing sample will be required)
  • Knowledge of InDesign, Illustrator, and Photoshop, Adobe Express preferred
  • Strong presentation, facilitation, and interpersonal skills; comfortable in front of large, senior groups
  • Exceptional critical thinking and project management skills; ability to prioritize and balance multiple, ongoing projects, organized and detail-oriented
  • Solid quantitative/analytical skills and strong attention to detail
  • Experience with Salesforce and marketing automation platforms
  • Must be collaborative, comfortable in a start-up environment, and able to adapt as expectations and responsibilities evolve
  • Interest in solar and/or working for a mission-driven company
  • Bachelor's degree in business or marketing or commensurate experience
  • Previous solar experience a plus
  • COVID-19 Vaccinated
Company Culture

Sungage Financial is an affirmative action-equal opportunity employer. We believe diversity and inclusion are essential to living our values, achieving our business goals, and building a stronger company. We welcome applications from all qualified individuals regardless of race, color, national origin, gender, sexual orientation, age, religion, physical or mental disability, marital status, veteran status, or other factors protected by law.