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Digital Marketing Specialist

2 months ago

Boston, Massachusetts, United States CPS Insurance Services Full time
About the Role

CPS Insurance Services is seeking a highly skilled and experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive social media strategy to enhance our brand presence and engage with our audience effectively.

Key Responsibilities
  • Strategy Development:
    • Develop and implement a comprehensive social media strategy aligned with our brand goals.
    • Identify and capitalize on emerging social media trends to ensure our brand remains at the forefront of the industry.
    • Collaborate to integrate social media strategies into broader marketing campaigns.
  • Content Creation:
    • Create, curate, and manage high-quality content for various social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
    • Maintain the brand voice and ensure all content reflects our company's values and objectives.
    • Coordinate with graphic designers, photographers, and video producers to create engaging multimedia content.
  • Community Engagement:
    • Build and nurture relationships with our online community by responding to comments, messages, and inquiries promptly and professionally.
    • Foster discussions and engage with followers to enhance brand loyalty and advocacy.
    • Monitor social media channels for mentions and trends related to our brand and industry.
  • Analytics and Reporting:
    • Track and analyze social media performance using analytics tools to measure success and identify areas for improvement.
    • Prepare regular reports on key metrics and present insights and recommendations to the marketing team.
    • Adjust strategies based on data insights to optimize content performance and engagement.
  • Collaboration and Leadership:
    • Work closely with cross-functional teams to ensure cohesive brand messaging.
    • Stay informed about social media best practices, tools, and emerging platforms to continuously improve our strategies.
Qualifications
  • Bachelor's degree in Marketing Communications or a related field.
  • 3 years of experience as a Digital Marketing Specialist or similar role.
  • Proven track record of successfully developing and executing social media strategies.
  • Excellent written and verbal communication skills with a keen eye for detail and creativity.
  • Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
  • Strong understanding of social media algorithms, trends, and best practices.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Creative thinker with a passion for innovation and problem-solving.