Practice Liaison Representative
4 weeks ago
The Practice Liaison represents US Fertility to the referring provider community, industry partners, and patients within a geographical area.
The goal of this position is to grow new patient volume by maintaining and enhancing current provider relationships, developing new referring provider relationships, leveraging industry partners, and increasing overall brand awareness for the practice's region.
The liaison works closely with the Shady Grove Fertility physicians to organize and lead networking opportunities to partner with referring providers in the care of our patients.
Success is achieved through the attainment of specific and measurable goals related to patient referral volume, field activity, and performance of target accounts.
This role requires a strong understanding of the local market and health systems, as well as excellent time and territory management skills.
The Practice Liaison will be responsible for creating a territory marketing plan to achieve goals and manage field regional budget, driving annual regional competitive analysis and pricing analysis, and monitoring ongoing changes in the competitive landscape.
The ideal candidate will have a BA/BS in Business, Marketing, Healthcare, or Liberal Arts & Sciences, with a minimum of 2 years experience in medical/intangible service sales, and strong technical skills in Microsoft Office Suite, Salesforce, and Power BI.
The Practice Liaison will work closely with the marketing team to design and deliver region-specific provider collateral tailored to region needs, and will be responsible for delivering weekly activity reports, monthly territory and expense reports, and presenting referral results and trending at quarterly director/physician meetings.
The Practice Liaison will also be responsible for maintaining professional and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks.
This is a part-time position working up to 24 hours per week in our Roanoke, VA office.
Key Responsibilities:
- Create a territory marketing plan to achieve goals and manage field regional budget
- Drive annual regional competitive analysis and pricing analysis
- Monitor ongoing changes in the competitive landscape
- Work closely with SGF Florida physicians to establish individual account strategy, target accounts, and referral goals
- Routinely connect with OBGYNs and other referring providers through office calls, luncheons, open house events, and meetings
- Tailor messaging and strategy based on IVF service differentiators, knowledge of territory, and evolving market factors
- Organize and manage educational opportunities (i.e., webinars, seminars) for referring providers and potential patients
- Maintain up-to-date records and contact information for each provider account in Salesforce
- Monitor referral volume daily and tailor strategy and prioritize activity based on results
- Leverage industry partners to enhance referrals, expand reach, and grow brand awareness
- Work with the marketing team to design and deliver region-specific provider collateral tailored to region needs
- Deliver weekly activity reports, monthly territory and expense reports
- Present referral results and trending at quarterly director/physician meetings
- Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, and establishing personal networks
Requirements:
- BA/BS in Business, Marketing, Healthcare, or Liberal Arts & Sciences
- Minimum 2 years experience in medical/intangible service sales
- Women's healthcare pharmaceutical sales preferred
- Must live within geography of responsibility or within reasonable driving distance
- Time and territory management skills
- Familiarity with local market and health systems
- Strong technical skills - Microsoft Office Suite, Salesforce, Power BI
- Ability to leverage data to drive field priorities
- Self-motivated, independent worker
- Demonstrated success in influence and negotiation skills
What We Offer:
- Competitive pay + bonus
- Comprehensive training
- Medical, dental, vision, and 401(k) matching
- Generous paid time off and holidays
- Tuition assistance
- Ability to make an impact in the communities we serve
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