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Email and CRM Coordinator
2 months ago
We are seeking a highly skilled Email and CRM Coordinator to join our team in North America. As a key member of our Media team, you will be responsible for supporting the optimization of our CRM activities, including email campaigns, lead generation, personalization, and SMS.
Key Responsibilities- Develop and execute email and SMS marketing campaigns from concept to completion, ensuring seamless execution and alignment with business strategies.
- Collaborate with cross-functional teams to design, copywrite, and creative brief processes, obtaining final approvals and ensuring brand consistency.
- Manage the email and SMS marketing calendars, ensuring timely asset creation, approval, and effective segmentation.
- Monitor, report, and improve key performance indicators for both email and SMS campaigns using analytics tools.
- Conduct customer analysis and insight projects to guide CRM strategy and optimize communication effectiveness.
- Build and maintain successful relationships with marketing departments, the North American cluster, global CRM and IT teams, and third-party agencies and partners.
- 1-3 years of experience in a CRM/email marketing role in Retail, Affordable Luxury, Consumer Goods, or Beauty.
- Experience working in enterprise ESP preferred (SFMC, Adobe Campaign, Oracle Responsys/Eloqua, Marketo, etc.).
- Advanced analytical skills and proficiency in Excel. Experience working in Adobe Analytics preferred but not required.
- Excellent written and verbal communication skills, with the ability to collaborate effectively across all organizational levels.
- Strong project management skills and experience with tools such as Asana.
- Demonstrated ability to work under pressure, managing multiple projects and deadlines in a fast-paced environment.
Pandora is a leading jewelry company with a global presence. We design, manufacture, and market hand-finished jewelry made from high-quality materials at affordable prices. Our jewelry is sold in over 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewelry at two LEED certified facilities in Thailand using mainly recycled silver and gold. We plan to be carbon neutral by 2025 and have joined the Science Based Targets initiative to reduce emissions across our full value chain.
