Digital Marketing Manager

2 weeks ago


Toledo, Ohio, United States Brio Water Technology Full time
Job Title: Manager, Paid Social Media

Brio Water Technology, Inc. is a leading global distributor of drinking water products, with a diverse product line that includes up to 21 different drinking water categories. Our mission is to create sustainable, eco-friendly products that reduce the carbon footprint and provide safe clean drinking water for people around the world.

The Manager, Paid Social Media will be responsible for developing, executing, and optimizing our paid social media strategies across multiple platforms. This role requires a strategic thinker with a proven track record in managing high-performing campaigns. As part of our in-house marketing team, you will collaborate closely with creative and analytics teams to ensure our social media efforts align with our business goals.

Key Responsibilities:
  • Develop and manage paid social media strategies across platforms such as Facebook, Instagram, TikTok, X (Twitter), LinkedIn, and more.
  • Oversee the execution of ad campaigns, including audience segmentation, budget allocation, and performance tracking.
  • Continuously monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize and scale campaigns.
  • Collaborate with the creative team to develop engaging ad content that resonates with our target audience.
  • Stay informed about industry trends, platform updates, and best practices to keep our campaigns ahead of the curve.
  • Compile weekly, monthly, and lifetime reports with key performance metrics to quantify results and develop recommendations for growth and improvement.
  • Manage relationships with social media advertising platform representatives to stay informed on new features and opportunities.
  • Foster a culture of innovation and experimentation, continually testing new approaches to paid social media advertising.
Qualifications and Skills:
  • 3+ years of Facebook paid ads experience with budgets exceeding $600K annually.
  • Strong understanding of social media platforms and their advertising capabilities.
  • Proven experience developing and managing successful paid social media campaigns with a focus on driving ROI.
  • Proven ability to analyze campaign performance data, identify optimization opportunities, and make data-driven adjustments to improve results.
  • Bachelor's degree or equivalent preferred.
Benefits/Perks:
  • Medical
  • Dental
  • Vision
  • 401(k) Retirement Plan
  • Paid Vacation Time
  • Paid Holidays
  • Life Insurance


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