Marketing Technology Specialist

1 month ago


Toledo, Ohio, United States Erie Home Full time
Marketing Technology Specialist

Erie Home is seeking a highly skilled Marketing Technology Specialist to join our team. As a key member of our marketing department, you will be responsible for the technical integration and management of CRM systems with major advertising and social media platforms.

Key Responsibilities:
  • Manage the integration of CRM systems with advertising and social media platforms (Google Ads, Facebook/Meta, etc.).
  • Optimize and execute marketing automation strategies using Salesforce Marketing Cloud.
  • Troubleshoot and resolve integration issues and maintain system integrity across platforms.
  • Collaborate with IT and marketing teams to ensure seamless operations and data flow.
  • Analyze marketing data, develop dashboards, and provide insights to optimize campaigns.
  • Lead CRM and marketing platform integration projects and document processes.
Requirements:
  • Associate's or Bachelor's degree in Information Systems, Marketing, or a related field.
  • 3-5 years of experience in a similar role, preferably within marketing or IT environments.
  • Strong experience with Salesforce/Salesforce Marketing Cloud integrations.
  • Proficiency in data analysis tools and CRM systems.
  • Experience with IPaaS/Middleware tools and web analytics platforms preferred.


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