Digital Content Strategist

3 days ago


Toledo, Ohio, United States Erie Home Full time
Job Title: SEO and Landing Page Specialist

Erie Home is seeking a highly skilled SEO and Landing Page Specialist to enhance our digital presence and drive user engagement. As a key member of our team, you will be responsible for developing and implementing effective SEO strategies, creating engaging landing pages, and optimizing content to improve our online visibility.

Key Responsibilities:
  • SEO Strategy Development: Implement and manage technical SEO best practices to improve website visibility and search rankings.
  • Landing Page Creation: Design, develop, and optimize landing pages to increase user engagement and conversions.
  • Content Optimization: Monitor website performance, resolve technical issues, and manage SEO tools to ensure optimal content delivery.
  • A/B Testing: Conduct A/B testing on landing pages and forms to enhance user experience and conversion rates.
  • Integration and Deployment: Work with the Marketing Technology team to integrate web content with Salesforce and other marketing platforms.
  • Off-Site SEO: Develop off-site SEO strategies to boost website authority and rankings.
  • Staying Up-to-Date: Stay updated with the latest trends in SEO, content marketing, and digital marketing tools.
  • Training and Support: Provide training and support to team members on CMS-related tasks and best practices.
  • Web Tracking: Manage and deploy web tracking (Google Analytics, ad platform tracking) for internal and external campaigns.
Requirements:
  • Education: Associate's or Bachelor's degree in Information Systems, Marketing, or a related field.
  • Experience: 2-4 years of experience in digital content management, SEO, and digital marketing.
  • Skills: Proficiency in CMS platforms (WordPress) and SEO tools (SEMRush, Ahrefs, Moz, etc.). Strong understanding of CRM systems (Salesforce) and their integration with marketing platforms. Experience with landing page platforms and Low Code/No-Code form tools (e.g., Formstack). Familiarity with A/B testing, content optimization techniques, and web analytics tools (GA4, Search Console). Knowledge of graphic design principles and tools (e.g., Adobe Photoshop, Illustrator). Excellent technical problem-solving and analytical skills.

About Erie Home: Erie Home is a leading provider of [industry/field] solutions. We are committed to delivering exceptional customer experiences and driving business growth through innovative digital strategies.



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