Paid Search Specialist

3 weeks ago


Toledo, Ohio, United States Brio Water Technology Full time
About the Role

Brio Water Technology, Inc. is a leading global distributor of drinking water products, and we're seeking an experienced Paid Search Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing ecommerce PPC strategies that drive high-quality traffic to achieve monthly sales goals.

Key Responsibilities
  • Manage large-scale paid search, shopping, and video campaigns across multiple ad platforms, including Google Ads, Bing Ads, YouTube, and Criteo.
  • Collaborate daily with cross-functional teams to plan and develop comprehensive strategies to drive new user acquisition and product sales to meet monthly goals.
  • Ensure conversion tracking is QA'd within the platforms to track all pertinent events within the sales funnel.
  • Analyze bids for SKUs, keywords, day parts, devices, demographics, and location targeting.
  • Continuously monitor and improve search term mapping, ad relevance, expected CTR, and landing page experience through A/B testing.
  • Collect and analyze campaign performance data, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
  • Compile weekly, monthly, and lifetime reports with key performance metrics to quantify results and develop recommendations for growth and improvement.
Qualifications and Skills
  • A comprehensive understanding of the Google Ads auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives.
  • 3+ years of experience with Google Ads budgets exceeding $600K annually.
  • Experience with Google Analytics and Tag Manager, ability to flag issues/errors and help troubleshoot.
  • Experience managing feeds and setting up Google Merchant Center for ecommerce.
  • Microsoft Excel proficiency – you're comfortable executing VLOOKUPs, Text-To-Columns, concatenations, conditional formatting, ROI analyses, etc.
  • Adapts quickly to changing circumstances demonstrating flexibility and an open attitude towards new approaches and strategies.
  • Certification in Google Ads and/or other relevant digital marketing certifications is a plus.
  • Bachelor's degree or equivalent preferred.
Benefits and Perks
  • We believe in recognizing and rewarding our employees for a job well done. We offer growth potential for motivated individuals, competitive compensation, and a comprehensive benefits package, including medical, dental, vision, 401(k) Retirement Plan, paid vacation time, paid holidays, and life insurance.


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